Facebook ties up with Indian firm to provide SMB loans up to ₹50 lakh
3 years, 4 months ago

Facebook ties up with Indian firm to provide SMB loans up to ₹50 lakh

Live Mint  

New Delhi: Facebook is partnering with an Indian online lending firm to help provide loans to small domestic businesses, its country head said on Friday, as part of a push to bring more businesses to advertise on its platform. The social media giant is joining hands with Indifi to help provide loans ranging from Ra 50,00,00 to ₹50, 00,000 at annual interest rates of up to 20%, Ajit Mohan, Facebook India's managing director, told a virtual news conference. India is a key growth market for Facebook with more than 410 million users, and its WhatsApp messenger counts the South Asian country as its biggest market with over 530 million users. Last year, Facebook invested $5.7 billion in billionaire Mukesh Ambani's Jio Platforms digital unit, which will allow WhatsApp to offer payments services to millions of mom-and-pop stores.

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