Apple launches the iPhone into the AI era with free software update
The IndependentThe latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Last year's premium models — the iPhone 15 Pro and iPhone 15 Pro Max — also possess a processor that will enable the AI technology after the software update is installed. Apple spent the past five weeks testing the AI software among an audience of iPhone owners who signed up to help the company fine tune the technology. In an effort to distinguish its approach from the early leaders in AI, the iPhone’s suite of new technology is being marketed as “Apple Intelligence.” Apple is also promising its AI features will do a far better job protecting the privacy of iPhone owners by either running the technology on device or corralled in a fortress-like data center when some requests have to be processed remotely. Demand for the high-end iPhone 15 models ticked upward as prices for them fell and the excitement surrounding Apple’s entrance into the AI market ramped up, according to an assessment of the smartphone market during the most recent quarter by the research firm International Data Corp. Apple’s iPhone shipments rose 3.5 percent from the same time last year to 56 million worldwide during the July-September period, second only to Samsung, according to IDC.