TikTok
5 years, 5 months ago

TikTok

BBC  

TikTok Piero Zagami and Michela Nicchiotti The next big growth in video is on TikTok, where there’s a lot of money to be had. The app, which sees users share short videos, often based around memes, was downloaded more than 660 million times in 2018 alone – 220 million more times than Instagram. “The engagement and reach you’re going to get on this platform is often better than you’re going to get on other platforms – and at a fraction of the cost,” says Josh Shepherd, co-founder of TikTok talent agency Influentially. Take one of the hits of 2019: Lil Nas X and Billy Ray Cyrus’s song, Old Town Road, was supercharged through The Yeehaw Challenge, a meme where TikTok users recorded themselves dancing along to the song in cowboy clothes.

History of this topic

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