5 years, 5 months ago
TikTok
BBCTikTok Piero Zagami and Michela Nicchiotti The next big growth in video is on TikTok, where there’s a lot of money to be had. The app, which sees users share short videos, often based around memes, was downloaded more than 660 million times in 2018 alone – 220 million more times than Instagram. “The engagement and reach you’re going to get on this platform is often better than you’re going to get on other platforms – and at a fraction of the cost,” says Josh Shepherd, co-founder of TikTok talent agency Influentially. Take one of the hits of 2019: Lil Nas X and Billy Ray Cyrus’s song, Old Town Road, was supercharged through The Yeehaw Challenge, a meme where TikTok users recorded themselves dancing along to the song in cowboy clothes.
History of this topic
4 months, 3 weeks ago
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10 months, 2 weeks ago
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2 years, 7 months ago
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The Independent
3 years ago
TikTok reveals its most popular song of 2021
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3 years, 7 months ago
In a country without TikTok, its erstwhile stars are thriving
Live Mint
3 years, 8 months ago
TikTok turns average joes into stars. Then what?
Live Mint
3 years, 10 months ago
How TikTok came back to life after Trump’s threats
LA Times
4 years ago
How TikTok changed the world in 2020
BBC
4 years, 1 month ago
A year in 60 secs: TikTok lists top videos, creators of 2020
Associated Press
4 years, 3 months ago
TikTok has been saved. But for music, is that a good thing?
LA Times
4 years, 5 months ago
Popular TikTok stars to leave platform for rival app over data privacy concerns
LA Times
5 years, 11 months ago
This TikTok tune is making India dance, from rooftops to bedrooms. Watch viral videos
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