F&B packaging births new generation of collectors

Bookmarks made from cup sleeves of milk tea beverages. "Even more ingenious is that some high-quality two-cup milk tea bags have a divider in the middle, just enough to put a shoe in each side," she said with a grin. As of Sept 17, for example, more than 20,000 posts have the hashtag "milk tea bag upcycled into handbags" on the platform, with many users sharing tutorials or even selling their decorated handmade products such as cardboard boxes and pen holders online. On March 2, a 14-second video demonstrating how to use milk tea packaging to make book covers received about 1.83 million thumbs-ups and was forwarded almost 2.74 million times. One internet user, whose nickname is Gao Gao, recently posted her transformed packaging of Chagee, a Chinese milk tea brand, on Xiaohongshu, "because as a cat person, it's difficult for me to say no to anything with cat elements, so when I saw that Chagee released a bag with a cat pattern several weeks ago, I immediately made a purchase," said the 26-year-old who works in Zhejiang province.