6 years, 4 months ago

All that glitters is not sold

Fashions are changing so rapidly that the latest top-of-the-range item bought one year can be regarded as yesterday's stuff the following year. However, for the many thousands who have been converted by the gospel of luxury goods sharing, there are plenty of others who remain to be convinced about this new economic model. Chen Ting, 32, of Shanghai, says renting luxury goods is not the only way of trying to patch up the gaping holes that they can leave in a buyer's pocket. "Apart from well-known brand names such as Louis Vuitton, Chanel and Gucci, anyone who is keen on following fashion can look to many niche designer brands. Zhang seems to be convinced that the changes to the way people think about buying luxury goods that he is looking for are well on the way.

China Daily

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