How Zendaya and Sydney Sweeney are taking Hollywood by storm with VERY different approaches - as experts reveal which Euphoria actress is currently set for 'greater Tinsel Town longevity'

Since Euphoria first aired in 2019, Zendaya and Sydney Sweeney have enjoyed tremendous success - slowly cementing their status as two of the most exciting young actresses in Hollywood. While Zendaya, 27, was the lead star of Euphoria when it first made its way to screens on HBO, Sweeney, 26, has fast become just as much of a household name Zendaya and Sydney have become the biggest names from the cast, which also starred Maude Apatow and Hunter Schafer ; seen together in 2022 In comparison, his celebrated flick Call Me by Your Name, starring Timothée Chalamet, took seven weekends to cross the $6 million mark. Experts have noted how the pair appear to be taking notably different approaches on their quest to become established leading ladies in the industry; seen together in 2022 Zendaya has starred in two movies since Euphoria season 2 aired, while Sydney has featured in a number of films that have been released both in cinemas and on streaming platforms Yaverbaum continued: 'And her lower budget, character-driven choices have reinforced her talent, taste, and profitability. 'Zendaya is a great case study in strategic brand building for a performer', according to the CEO of Ericho Communications, Eric Yaverbaum PR expert Eric Schiffer says: 'Zendaya’s strategy of combining big grossing movies like Dune with films like Challengers gives her the opportunity to maintain her star power' Her next big role was in the superhero movie, Madame Web, alongside Dakota Johnson. Sydney Sweeney's star has risen thanks to a number of television and film projects; pictured at the Madame Web premiere in February Yaverbaum argues that the 'multitude of project choices - such as Reality and Immaculate have generated a lot of buzz for Sydney, making her an it girl of the moment' He continued: 'How she moves forward will dictate whether or not she can leverage that excitement to fuel the next stages of her career, but she certainly doesn’t seem to be slowing down anytime soon, and I think we’re likely to see a lot more of her over the next few years.'