Our digital payment systems can transform the creative economy
4 years ago

Our digital payment systems can transform the creative economy

Live Mint  

The internet is on the cusp of one of the biggest changes in its short history—frictionless and ubiquitous micropayments. India too has all the building blocks necessary for a similar evolution—huge demand for local-language content, wide adoption of mobile payments, and massive social followings of internet stars. On the old internet, Indian language creators face a double whammy—they’re unable to compete with Big Tech for advertising budgets and are losing out to English-language services. While it is common knowledge now that India is the largest audience base for many global platforms, such as Facebook and WhatsApp, what is less often appreciated is the number of creators—firms as well as individuals—who have attracted such large followings that if even a fraction of their fans paid them, the money would vastly exceed any advertising revenues and make many projects viable. When it comes to paid content, we are at the 1994 moment of the internet, when the first digital advertising appeared amid widespread scepticism over who would pay for such tiny ads.

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History of this topic

Regional creators fuel the rise of short-video platforms in India
1 day, 6 hours ago

Regional creators fuel the rise of short-video platforms in India

Live Mint  

Short-form content platforms such as ShareChat, Moj, Josh, and Instagram Reels have grown rapidly in 2024, as users from India's small towns rise steadily and regional-language creators keep them hooked through local, innovative content. Further, audio is emerging as a big draw within the short-form content space, with audio stories and live, personalized calls with creators amplifying both engagement and …

OTT apps vie for premium English content viewers
1 year, 6 months ago

OTT apps vie for premium English content viewers

Live Mint  

With JioCinema forging content deals with Warner, HBO and NBCUniversal, media and entertainment industry experts say the competition has turned intense for premium, English language content offerings in India. In a recent interview, Gaurav Banerjee, head-content, Disney+ Hotstar and HSM, entertainment network, Disney Star said international content, from the house of Marvel, Disney, Pixar, National Geographic and Twentieth Century Studios …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 7 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 7 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

Indian TV, ‘hashtag’ audience fragmentation
1 year, 8 months ago

Indian TV, ‘hashtag’ audience fragmentation

The Hindu  

More often than not, television news shows in India feature a hashtag. Professor Chadwick argues that traditional mass media appears equally invested in alternative emerging media platforms and tends to make concerted efforts to drive agenda-centric engagement on it as it would do traditionally. A deep yet narrow engagement of users — who only engage with a certain channel and …

Are Indian Creators Rooting For Short Video Platforms? Find Out
2 years ago

Are Indian Creators Rooting For Short Video Platforms? Find Out

News 18  

Stupendous growth in terms of likes, views and shares, and millions of new followers everyday – that’s how social media platforms work. But the ban on Chinese apps by Indian government gave the creator economy a setback and encouraged them to find creative avenues elsewhere and thus gave rise a lot of short video content platforms. The ban on Tiktok …

Digital India: The Indian way | OPINION
2 years, 3 months ago

Digital India: The Indian way | OPINION

India Today  

The digital policies that are being picked up in India do not really reflect the digital issues that are important from an India perspective. While India is hurtling in an accelerated manner towards an ever-increasing digitalisation of our economy and of our society, we also need to ensure that it is happening the Indian way, supporting the issues that are …

The digital future of our country is distinctly being re-imagined
3 years, 4 months ago

The digital future of our country is distinctly being re-imagined

Live Mint  

If you ask a group of people what ‘Digital India’ means to them, it is really interesting to see the variety of responses you get. For some, it is about Indian tech startups—Zomato, Ola, Urban Company, etc, that are redefining how we consume goods or services; for some it’s the legendary tech services companies—TCS, Infosys and the like that have …

Putting the consumer at the centre of Digital India
3 years, 11 months ago

Putting the consumer at the centre of Digital India

Hindustan Times  

The telecom revolution in India is an unparalleled success story. India today has over 500 million active internet users, who consume the highest volume of data in the world and pay the lowest rates in the world. The Supreme Court, in 2019, acknowledged that internet access is integral to the right to freedom of speech and expression while adding that …

The Next Billion: 25 Years In, Vernacular India to Give Our Internet a New Path
4 years, 4 months ago

The Next Billion: 25 Years In, Vernacular India to Give Our Internet a New Path

News 18  

As India comes around to celebrate 25 years of the internet, we stand at a crucial juncture of connectivity for the entire country. Growth in internet users India has over one billion mobile phone users in the country – the most recent telecom subscriber report from the Telecom Regulatory Authority of India states that India has 1.15 billion mobile phone …

Online Ads Then and Now: Looking Back at the Earliest Internet Ads in India
4 years, 4 months ago

Online Ads Then and Now: Looking Back at the Earliest Internet Ads in India

News 18  

While the internet has been around in India for over 25 years now, for a vast number of people in our country, the internet is a relatively newer concept, with the chapter starting with the advent of the mobile-first era of connectivity. For the earliest internet users, though, most of us have at some point experienced the signature beeping tone …

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