
The Story Behind Elon Musk’s Tweet Restriction Fiasco
WiredWhile the finer points of running a social media business can be debated, one basic truth is that they all run on attention. Near the end of June 2023, Musk launched a two-part offensive to stop data scrapers, first directing Twitter employees to temporarily block “logged out view.” The change would mean that only people with Twitter accounts could view tweets. Once Twitter made the change, Google was temporarily blocked from crawling Twitter and serving up relevant tweets in search results—a move that could negatively impact Twitter’s traffic. “We’re aware that our ability to crawl Twitter.com has been limited, affecting our ability to display tweets and pages from the site in search results,” Google spokesperson Lara Levin told The Verge. “Websites have control over whether crawlers can access their content.” As engineers discussed possible workarounds on Slack, one wrote: “Surely this was expected when that decision was made?” Then engineers detected an “explosion of logged in requests,” according to internal Slack messages, indicating that data scrapers had simply logged in to Twitter to continue scraping.
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