Lidl will open 25 new US grocery stores over the next year
CNNNew York CNN Business — Despite early struggles in the United States, German discount grocery chain Lidl still believes it can grow in this country and replicate its longtime German foe Aldi’s success. Those openings and others will bring Lidl’s US footprint to more than 100 stores by the end of 2020, two years behind Lidl’s original schedule. “These new stores are part of the next steps in our US expansion.” Lidl is a global grocery giant with more than 10,500 stores in 29 countries. In six areas in Virginia and North Carolina where Lidl opened stores in 2017, nearby supermarkets lowered prices on a half-gallon of milk by up to 55% compared with places where Lidl stores were not present, according to a study by Katrijn Gielens, a associate professor of marketing at UNC’s Kenan-Flagler Business School.
History of this topic
Asda’s share of UK grocery market slips while Lidl draws in shoppers
The Independent
Lidl expansion forges ahead with 10 shops to open before Christmas
The Independent
Supermarket changes hundreds of products in battle against Aldi and Lidl
The Independent
Lidl offers public £22,000 finder’s fee for locating new store sites
The Independent
Lidl pledges to open one new store per week between now and Christmas
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