Microsoft revamps Bing search engine to use artificial intelligence

Microsoft revamps Bing search engine to use artificial intelligence Enlarge this image toggle caption Bobby Allyn/NPR Bobby Allyn/NPR REDMOND, Wash. — Microsoft unveiled a new version of its Bing search engine on Tuesday that incorporates cutting-edge artificial intelligence technology, which company executives hope will help it eventually dethrone Google as the No. "It's a new day for search," said Microsoft CEO Satya Nadella in an announcement made at the company's headquarters on Tuesday. Sponsor Message Microsoft's announcement that it is doubling down on what is considered the hottest new technology is a direct challenge to Google, the dominant player in online search for decades. Later, a company spokesman clarified that Microsoft employees showing reporters the Bing demonstrations were instructed not to run "sensitive" queries to avoid it looking like someone was trying to "trick the system," which the spokesman said could make it look like the product manager was to blame.