What Americans want from food: Energy, muscle strength, better health and less stress
LA TimesPeople enjoy their lunch while eating in the back patio at Citizen Public Market in Culver City. In the 2024 survey — which was answered by 3,000 Americans in March — about 30% of respondents said an item’s sustainability mattered a lot when making purchasing decisions about what to eat and drink. Protein is the most popular nutrient du jour — 20% of those surveyed said they were following a “high protein” diet in the past year, up from just 4% five years earlier. “There’s no true definition of what makes a food environmentally sustainable,” Sollid said. “There’s not one thing someone can look to on a food package to tell them whether or not this choice is better than that one.” Instead, eco-conscious consumers use the following clues to guide them: Will people pay more for an eco-friendly product?
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