Why the hell is comedy genius Larry David flogging Cryptocurrency?

Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Last weekend, during one of the Super Bowl’s many lavishly produced advertising breaks, my ears pricked up at the sound of David in ancient finery dismissing the inventor of the wheel with a pithy: “Eh, I don’t think so.” The ad continued to race through great moments in history, with David as the eternal cynic trying to push back progress. Among the many tweets calling him out, one Twitter user put it succinctly: “Not Larry doing a crypto ad…LARRY NO.” Of course, while the conceit of the clip is that David isn’t endorsing investing in cryptocurrency – sparing us the image of him grinning like a used car salesman and telling us to “Sign up now” – we all know that isn’t how adverts work. It’s hard to read those figures without also hearing David’s deathless catchphrase: “Prett-ay, prett-ay, prett-ay good.” While Seinfeld may have made David the sort of money that would entice many to buy a private island somewhere hot and disappear from public life altogether, he was made of more ambitious stuff. Turning to an in-depth ‘making of’ feature about the advert in the The New York Times, we learn from the headline alone that: “Larry David Doesn’t Get Crypto”.