Toyota needs its new chief to tell an electrifying brand story
1 year, 10 months ago

Toyota needs its new chief to tell an electrifying brand story

Live Mint  

The CEO of the world’s biggest car company is stepping aside, after steering the firm through supply-chain crises brought on by natural disasters and a pandemic over his more than decade-long reign. Under Akio Toyoda’s leadership, Toyota Motor Corp never quite took the electric path head-on like its peers and refrained from touting EVs as the future. When Toyoda laid out its EV strategy then, with his heir and chief branding officer Koji Sato by his side, he said 35% of the firm’s vehicles would be fully electric by 2030. Perhaps Toyoda realized that for the world’s biggest car company to remain ahead, globally, it would have to keep up its branding exercises. He acknowledged this: “While we may not have explained things adequately, I think our products speak best for themselves,” adding that the firm was pursuing “all options.” Toyota’s new CEO has a different record.

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History of this topic

Nissan, Honda announce merger, creating world’s third-largest carmaker
23 hours, 48 minutes ago

Nissan, Honda announce merger, creating world’s third-largest carmaker

Al Jazeera  

Plans, which include Mitsubishi, announced as Japan tries to gain foothold in electric vehicle market. Japan’s Honda and Nissan are planning a merger, which would create the world’s third-largest carmaker as the industry pivots away from fossil fuels. Honda, currently Japan’s second-largest carmaker, is widely viewed as the only national partner able to rescue Nissan, which has struggled since former …

Electric cars: EV sales are slumping—but that doesn’t mean they're dead.
5 months, 1 week ago

Electric cars: EV sales are slumping—but that doesn’t mean they're dead.

Slate  

It’s tough to gauge how well the United States’ burgeoning electric vehicle industry is faring in 2024. EV ownership is increasingly politicized, in both directions—liberals horrified by Elon Musk’s far-right turn are fueling the Tesla sales slump, while right-wingers fearmonger over foreign EV companies and want to get electric cars off the road altogether. You can see this in the …

Toyota shareholders demand vote against chairman Toyoda as automaker embroiled in testing scandal
6 months, 1 week ago

Toyota shareholders demand vote against chairman Toyoda as automaker embroiled in testing scandal

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Institutional Shareholder Services, majority owned …

Toyota shareholders demand vote against chairman Toyoda as automaker embroiled in testing scandal
6 months, 1 week ago

Toyota shareholders demand vote against chairman Toyoda as automaker embroiled in testing scandal

Associated Press  

TOKYO — Toyota’s chairman Akio Toyoda will be facing some disgruntled shareholders this week, as two major proxy groups demand a vote against keeping the grandson of the founder on its board. Institutional Shareholder Services, majority owned by the German capital market company Deutsche Borse Group, which advises investors, said in its proxy report that Toyoda “should be considered ultimately …

How Toyota accelerated past the electric car slowdown
10 months, 1 week ago

How Toyota accelerated past the electric car slowdown

The Telegraph  

Speaking to Toyota employees last month, Akio Toyoda sounded slightly bruised. The chairman of the world’s biggest car maker described how he had been “beaten up” by critics for refusing to bet all his company’s chips on electric vehicles. The decision has infuriated climate activists who once praised Toyota for its eco-friendly Prius hatchback, while even industry insiders have wondered …

Tesla loses over $82 billion, stock plunges 12% in a single day after ‘disastrous’ earnings call
10 months, 3 weeks ago

Tesla loses over $82 billion, stock plunges 12% in a single day after ‘disastrous’ earnings call

Firstpost  

The stock value of Tesla saw a significant dip of just over 12% on Thursday following remarks by CEO Elon Musk highlighting the challenges posed by Chinese electric-car manufacturers, whom he referred to as “the most competitive car companies in the world.” During Tesla’s earnings call on Wednesday, Musk praised Chinese carmakers such as BYD, Geely, and SAIC, emphasizing their …

Beyond Prius, Tesla’s S-X-Y: Electric car branding is weird. Who thought the e:Ny1 was a good idea?
1 year, 6 months ago

Beyond Prius, Tesla’s S-X-Y: Electric car branding is weird. Who thought the e:Ny1 was a good idea?

LA Times  

Carmakers are all-in on electric car options but branding them has been a half-baked mashup of ideas. Beyond Prius, Tesla’s S-X-Y: Electric cars branding is weird The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power. “Honestly, a lot of these names are just trying too hard,” said David Placek, founder …

Toyota Accelerates EV Revamp With Extra $7 Billion Investment
1 year, 7 months ago

Toyota Accelerates EV Revamp With Extra $7 Billion Investment

Live Mint  

TOKYO—Toyota’s new management, looking to make up lost ground in electric vehicles, said it would add billions of dollars in spending to reach EV targets. Toyota said Wednesday it would invest an additional ¥1 trillion, equivalent to $7.4 billion, in EVs through 2030, bringing Toyota’s total planned outlays for the period to around $37 billion. The automaker estimates it will …

Toyota’s new president vows to step up electric vehicle push
1 year, 8 months ago

Toyota’s new president vows to step up electric vehicle push

Associated Press  

TOKYO — Toyota’s new president Koji Sato has promised what he called an aggressive shift on “electrification,” while acknowledging criticism that Japan’s top automaker has fallen behind in actual volumes of electric vehicles sold compared to its rivals. “We like to see that as people cheering Toyota on,” to play catchup in electric cars, Sato told reporters Friday at Toyota …

How Japan is losing the global electric-vehicle race
1 year, 8 months ago

How Japan is losing the global electric-vehicle race

Hindustan Times  

The green floors of JATCO’s Fuji Area 2 factory hum with quiet confidence. “Our company will have to change drastically.” So far, Japan and its carmakers are lagging in the race towards eVs, the industry’s fastest-growing product area. Abe Shinzo, Japan’s prime minister from 2012 to 2020, championed policies to make Japan a “hydrogen society”; in 2015, Toyota delivered its …

How Japanese electric car makers took wrong turns while China plotted to rule the roads
1 year, 9 months ago

How Japanese electric car makers took wrong turns while China plotted to rule the roads

The Telegraph  

But at the same time, Chinese production held steady at 21m from 2019 to 2021, according to the latest figures gathered by the International Organization of Motor Vehicle Manufacturers. And no Japanese car maker is in the top-20 electric car makers, a list topped by Tesla, relative newcomer BYD, which is Chinese, and Volkswagen, according to Bloomberg data. Former Nissan …

Next-Gen Toyota Electric Cars to be Launched under Lexus Brand, Claims New Chief Koji Sato
1 year, 10 months ago

Next-Gen Toyota Electric Cars to be Launched under Lexus Brand, Claims New Chief Koji Sato

News 18  

Toyota’s soon-to-be Chief Executive Officer, Koji Sato, made a big announcement regarding the company’s upcoming next-generation electric vehicles. Sato also emphasised that this is only one aspect of a new approach the carmaker is taking towards tackling issues brought by a costly and time-consuming EV manufacturing process. This approach is logical as Lexus has already set a target to become …

Toyota’s CEO-to-be outlines leadership team bullish on EVs
1 year, 10 months ago

Toyota’s CEO-to-be outlines leadership team bullish on EVs

Associated Press  

TOKYO — The next president at Japan’s top automaker Toyota, Koji Sato, introduced a management team Monday that he said will lead an aggressive push on electric vehicles. The selection of Sato, now Toyota’s chief branding officer, as the next chief executive was announced last month. Toyota officials have always said they have BEV technology, which stands for “battery electric …

Toyota to build flagship electric Lexus as it backs away from hydrogen dream
1 year, 10 months ago

Toyota to build flagship electric Lexus as it backs away from hydrogen dream

The Telegraph  

Toyota is to accelerate its shift to electric vehicles as the world’s biggest carmaker unveiled plans to launch a new battery-powered flagship model. Koji Sato, chief executive of Toyota, said “the timing is right” to invest in new manufacturing methods to make electric vehicles in the latest sign the manufacturer is backing away from its hydrogen ambitions. Toyota will launch …

Toyota rethinks EV strategy with new CEO
1 year, 10 months ago

Toyota rethinks EV strategy with new CEO

Live Mint  

Longtime CEO Akio Toyoda called himself a spokesman for “a silent majority" of people in the auto industry who questioned a single-minded focus on EVs. Mr. Toyoda said Toyota would aim to sell 3.5 million EVs annually by 2030, a big step up from the previous target. As these trends built momentum, Mr. Toyoda assigned a longtime lieutenant to take …

Toyota CEO Akio Toyoda to step aside, become chairman
1 year, 10 months ago

Toyota CEO Akio Toyoda to step aside, become chairman

Associated Press  

TOKYO — Toyota set up a new leadership team Thursday in what the Japanese automaker said was a move to stay abreast of social changes like electrification and becoming a wider “mobility company.” Chief Executive and President Akio Toyoda, grandson of the company’s founder, will become chairman. Toyota Motor Corp. announced the leadership reshuffle without any forewarning, but it had …

Toyota pushes zero-emission goals by converting old models
1 year, 11 months ago

Toyota pushes zero-emission goals by converting old models

LA Times  

To accelerate the global move toward sustainable vehicles, Toyota is suggesting simply replacing the inner workings of vehicles already on the roads with cleaner technology such as fuel cells and electric motors. “I don’t want to leave any car lover behind,” Chief Executive Akio Toyoda said Friday, appearing on the stage at the Tokyo Auto Salon, an industry event similar …

Toyota announces a slew of electric cars including SUVs, crossover, concepts, and sportscars
3 years ago

Toyota announces a slew of electric cars including SUVs, crossover, concepts, and sportscars

India Today  

The electric vehicle segment is booming with new launches every other week, but the biggest carmaker just ramped up its EV plans, as Toyota announced a range of electric vehicles that are on their way to various global markets in the next decade. The Japanese carmaker showcased its future strategy, as well as introduced a number of electric crossovers, electric …

Toyota says it’s too early to focus on electric cars only
3 years, 6 months ago

Toyota says it’s too early to focus on electric cars only

Live Mint  

Toyota Motor Corp.’s lineup over the next 30 years will contain a myriad of options beyond just electric vehicles, executives at an annual shareholder meeting said Wednesday. “It’s too early to concentrate on one option,” said director Shigeki Terashi, responding to an investor’s question about why the world’s biggest carmaker is taking a different electrification route than Honda Motor Co. …

Toyota profit quickly recovers despite chip shortage
3 years, 10 months ago

Toyota profit quickly recovers despite chip shortage

Live Mint  

Toyota Motor Corp. has cemented its status as Japan’s healthiest auto maker, boosting its profit projections after a faster-than-expected rebound from the pandemic. Earlier, Toyota said it expected to post revenue of ¥26.5 trillion, equivalent to $253 billion, in the year ending March 31, slightly higher than its earlier estimate, and it raised its projection for operating profit in the …

General Motors sets goal of going largely electric by 2035
3 years, 10 months ago

General Motors sets goal of going largely electric by 2035

LA Times  

General Motors has set a goal of making the vast majority of the vehicles it produces electric by 2035, and the entire company carbon neutral, including operations, five years after that. GM has already announced that it will invest $27 billion in electric and autonomous vehicles in the next five years, a 35% increase over plans made before the pandemic. …

Hyundai races to electric as Tesla takes off
4 years, 4 months ago

Hyundai races to electric as Tesla takes off

The Hindu  

Hyundai Motor, an early backer of hydrogen cars, has watched the electric rise of Tesla, including on its home turf. Hyundai told Reuters it was collaborating with Korean battery suppliers “to scale up” its electric car production efficiently. There's some way to go; Hyundai Motor Group sold 86,434 battery EVs last year, according to data from industry consultant LMC Automotive. …

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