Pantene delights fans as blind influencer Lucy Edwards is announced as a new brand ambassador

A blind influencer has won legions of fans with tounge-in-cheek videos poking fun at how society expects her to act due to her visual impairment. Pantene has announced Lucy Edwards as the new brand ambassador for their Silky & Glowing product range In her new role for Pantene, she will be tasked with promoting the Silky & Glowing product range, as the brand continue to strive for greater accessibility in the hair and beauty industry to create a more inclusive space for all. Lucy said she burst into tears when she scanned Pantene's soon to be released bottle as it's been eight years since she has been able to shop in store independently 'When I first got the chance to scan the soon to be released a Pantene bottle with the Navilens app I burst into tears because until that point I hadn’t been able to independently shop in store on my own for eight years. Many Instagram users have been quick to congratulate Lucy's achievement and praise Pantene for choosing her The announcement that Lucy will be partnering with Pantene comes the brand launches a social code of conduct, with the intention of creating a benchmark to ensure social content like beauty tutorials are accessible for all. Sumaria Latif who is Company Accessibility Leader at Procter & Gamble, said the partnership with Lucy is a step forward for the entire hair and beauty industry Pantene recently conducted research that revealed many people feel there is a lack of accessibility within the hair and beauty industry.