Analog reality of digital transformation
Companies across sectors are embracing digital technologies as they ready themselves for the next wave of competition and disruption. Our Digital Transformation research has seen us assess more than 3,000 companies globally for digital maturity: the goal is to understand how companies are transforming, how business is changing and what the new digital ecosystem looks like. However, while their impact is recognized, organisations are challenged with programmatically leveraging digital technologies and driving business value to create superior financial performance and sustainable competitive advantage. While execution and programme management responsibilities may be delegated downwards, including to a chief digital officer, no one in the company is left in any doubt about who the true Digital Champion is. Successful companies morph new revenue models, and new revenue streams, exhibit a completely different persona and embrace digital technologies natively.
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