Apple likely to come up with its own search engine to take on Google

Apple could soon launch its own search engine to compete with Google. As per latest reports, Apple is building a Google Search engine alternative. As per a Financial Times report, Apple is extremely secretive about its internal projects but around two years ago, the company Google’s head of search, John Giannandrea. Apple had also posted job openings for search engineers inviting them to “define and implement the architecture of Apple’s groundbreaking search technology.” The report further reveals that the marketing experts who are monitoring Applebot, Apple’s web crawler, have witnessed lot of activity recently. “Queries made in the search window accessed by swiping right from the iPhone’s home screen—which Apple calls the “Today View”— show an Apple generated list of search suggestions rather than Google results.