Humbled by response to Maggi but not intimidated by Ramdev's noodles, says Nestle chief
Humbled by response to Maggi but not intimidated by Ramdev’s noodles, says Nestle chief. Mumbai: Nestle India on Wednesday said its Maggi brand of noodles is getting good traction in the market ever since it was reintroduced last November, and asserted that it is “not intimidated” by yoga guru Ramdev’s noodles which got introduced during the same time. “Every competitor energises the market, they do not intimidate the existing players,” Nestle India chairman and managing director Suresh Narayanan told reporters, when asked about the entry of the Patanjali brand of noodles. “We have reintroduced Maggi across the country and the response has been overwhelming; we’re truly humbled by the consumer response,” he told reporters on the sidelines of the annual Nasscom summit in Mumbai.
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