McDonald’s plant-based burger fizzles out — even in San Francisco, company says
5 months, 4 weeks ago

McDonald’s plant-based burger fizzles out — even in San Francisco, company says

LA Times  

An McDonald’s had high hopes for its signature plant-based burger when it rolled out in California and Texas two years ago, but it turns out customers just weren’t lovin’ it. Joe Erlinger, the president of McDonald’s USA, said during this week’s Wall Street Journal Global Food Forum that the meatless burger had fizzled rather than sizzled. Consumers in the United States aren’t “looking for McPlant or other plant-based proteins from McDonald’s now,” Erlinger said Wednesday. “It’s a trend that we’ll continue to monitor.” At the heart of McPlant was a patty co-developed with Beyond Meat, which featured vegetarian ingredients like peas, rice and potatoes.

History of this topic

Mon Dieu! McDonald’s puts Beyond Meat’s plant-based McNuggets on French menu
2 months, 2 weeks ago
These healthier McDonald’s items are getting the chop
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Can a healthier plant-based burger combat falling US sales? Beyond Meat hopes so
10 months ago
Fowl-free: McDonald’s debuts plant-based McNuggets
1 year, 10 months ago
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McDonald’s is launching its first-ever vegan burger
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Peas replace meat in McDonald’s plant-based burgers
3 years, 10 months ago
In blow to Beyond Meat, McDonald’s develops its own plant-based meat
4 years, 1 month ago
Beyond says it collaborated with McDonald’s on McPlant patties
4 years, 1 month ago

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