Taylor Swift, QAnon, and the Political Weaponization of Fandom
WiredTaylor Swift remains inescapable. On Telegram, a QAnon influencer account posted that “we need to wake the next generation up to the occult forces colluding with their favorite celebrities.” Right-wing commentator Jack Posobiec posted on X that “the Taylor Swift girlboss psyop has been fully activated.” Last week’s Person of the Year honor was also followed by resurfaced allegations that Swift is performing witchcraft to further her success and that the left is using her to influence the 2024 US presidential election. Stephen Miller, a senior adviser during Donald Trump’s presidency, posted a message on X saying that “what’s happening with Taylor Swift is not organic.” All of this happened the same week WIRED reporter David Gilbert published an investigation into a pro-Russia campaign that used fake Swift quotes in a series of Facebook and X posts attempting to seed anti-Ukraine sentiment, reinforcing—in a totally different way—that celebrity is a powerful tool for manipulation. “An important feature of culture and politics over the past 10 years, certainly in the UK and the US and I think probably more broadly as well, is that there’s been a significant convergence in the grammar and style and mode, if you like, of pop culture fandom and political citizenship,” he says, referencing the similar ways fandoms and political parties can operate. “Taylor Swift is interesting in that sense because I think she’s a real embodiment of those convergences.”