After ChatGPT and Google’s Bard, Amazon joins generative AI race with Bedrock

Amazon.com Inc. is joining Microsoft Corp. and Google in the generative artificial intelligence race, announcing technology aimed at its cloud customers as well as a marketplace for AI tools from other companies. The e-commerce giant’s Amazon Web Services unit on Thursday announced two of its own large-language models, one designed to generate text, and another that could help power web search personalization, among other things. They’ll be made available on an AWS service, called Bedrock, where developers can tap into models built by other companies plugging away at generative AI, including AI21 Labs, Anthropic and Stability AI. Microsoft, through a partnership with ChatGPT maker OpenAI, has integrated generative AI technology into its Bing internet search service and plans to deploy those tools across the software maker’s products.