Small businesses brace themselves for potentially disruptive TikTok ban
1 week, 1 day ago

Small businesses brace themselves for potentially disruptive TikTok ban

Associated Press  

A looming TikTok ban could affect the millions of small businesses that use the short-video social media app to help them grow their business. According to TikTok’s own estimates, small businesses on TikTok would lose more than $1 billion in revenue in a single month if the ban goes into effect. The Justice Department ordered the app’s China-based parent company, ByteDance, to sell TikTok or face a U.S. ban by Jan. 19, citing security concerns. “It holds such a significant place in regards to my customer base and how I reach customers that if I lose TikTok, I will lose a large part of my business or I will lose my ability to grow anymore.” Crystal Lister is the owner of Mommy and Me: The Listers, in Cypress, Texas, which offers interactive workshops about STEM education.

History of this topic

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