Pollster Frank Luntz concealed his work for GOP in 2020 L.A. Times op-ed: Will media ever learn?
SalonPollster Frank Luntz wrote in an op-ed for the Los Angeles Times on Sept. 27, 2020, "As a pollster, I am ethically and professionally required to interpret public opinion accurately, factually and without bias." In that op-ed and again on Sept. 29, when the first focus group streamed, the Times wrote, "Luntz has conducted televised focus groups for major news outlets since 1996. Los Angeles Times editorial page editor Sewell Chan, who participated in the live-streamed focus groups, defended the paper's involvement with Luntz in a Twitter post last October, writing, "We're just featuring his focus groups on our opinion section because we think his methodology is interesting. The Times' choice of Luntz to lead 2020 focus groups based on his "interesting" methodology was itself striking, considering Luntz's history of strange and off-color comments, perceived racial insensitivity, and formal censures for fraudulent polling and erroneous focus group conclusions, along with his multiple previous failures to disclose his political affiliations during focus groups and media appearances.
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Pollster Frank Luntz embarrasses another media outlet by not revealing who's paying him -- why do they keep falling for his act?
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