Behind the Scene, a one-of-its-kind app to streamline film production, launched in Malayalam cinema
The HinduWhen Shameer Sharafudeen and Renjith Raghunathan sold their web development company in 2017, little did they imagine that they would end up creating something out-of-the-box for the film industry. But our app is unique in that it covers all the three important stages of film production — pre-production, production and post-production,” says Shameer. A small mistake can upstage the schedule.” The app simplifies the complex task of scheduling film production by allowing users to create stripboards, generate shooting schedules and manage call sheets. Jamshi says, “New filmmakers are open to using it while it takes time to convince those who are used to the existing work flow.” Having worked in and behind the scenes in theatre and cinema, Jamshi says that he has been using Enterprise resource planning, a software that helps to streamline business processes, while running his company. Later when I met Shameer ikka and heard about what they were doing we clicked as a team.” The app had a soft launch at last year’s International Film Festival of India in Goa and was also showcased at International Film Festival of Kerala 2024.
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