Sony plans new initiatives for World Cup fans
The HinduWith less than a week for the much-awaited kickoff to the FIFA World Cup, the official broadcaster Sony Pictures Networks announced a host of new initiatives to take fan engagements to new levels. Indian football team captain Sunil Chhetri will feature alongside former captain Bhaichung Bhutia, while former international players such as Luis Garcia, former Manchester United forward Louis Saha and former England goalkeeper David James, will also feature in the show. Prasana Krishnan, SPN’s Head of Sports Content, in a chat with Sportstar, said, ”We have seen the last 12 months the numbers for football viewership in India, which includes U-17 World Cup, European football, and it was 350 million. We have been aggressively campaigning for the regional reach and have designed our promotions according to that.” This will be the first time that the FIFA World Cup is being telecast in multiple languages in India besides English.
History of this topic
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