Sugar content limits in packaged foods, beverages to be brought in a first: Report

Recommended limits for sugar content in packaged foods and beverages could be introduced for the first time by National Institute of Nutrition, which works with the health ministry-backed Indian Council of Medical Research, it was reported. The limits could impact branded soft drinks, juices, cookies, ice-creams and cereals, the Economic Times reported. The limits could impact branded soft drinks, juices, cookies, ice-creams and cereals. The guidelines have not been formulated yet in consultation with large packaged foods and beverages companies, it added as executives at packaged food companies said that the new guidelines seem impractical.