On Peso Pluma's 'Génesis,' the rising star holds fast to the sound of his ancestors

On Peso Pluma's 'Génesis,' the rising star holds fast to the sound of his ancestors Enlarge this image toggle caption Arenovski Arenovski 2023 has been a year of many firsts for Mexican singer Peso Pluma: his first time releasing music on his own label, his first time reimagining a regional genre for worldwide radio play and his first time making it on the Billboard Global 200 chart — 10 times. The 24-year-old artist arrives in a moment where Mexican regional, a largely acoustic, traditional sound, is quickly becoming one of the most popular global genres, reworked by a new generation of artists like Peso Pluma. Sponsor Message Twisting and bending between tracks like high-energy "VVS" and more solemn "ROSA PASTEL," Peso Pluma roots the record in turbulent brass, vivid lyricism and a Sinaloan tambora, cultivating all of the emotional intensity characteristic of old-school corridos. Joined by Puerto Rico's Eladio Carrión, a rapper working at the border of Latin music and American hip-hop, Peso Pluma invites the artist to play in his world, as Carrión lays poetic rhymes over the song's 12-string-guitar-driven rhythm.