Unlocking the holiday appeal: Why Bollywood films thrive during festive periods
India Today"The worst phase of Hindi cinema." Film trade analyst Taran Adarsh supported Johar's claim and shared how an Independence Day release typically performs better than films released on regular days. Check Out the Box Office Performance of Independence Day Releases in the Past 20 Years Year of Release Films released on Independence Day Box Office 2004 Kyun! Ho Gaya Na 7.88 2005 Mangal Pandey – The Rising 27.86 2006 Kabhi Alvida Naa Kehna 44.41 2007 Chak De India 66.54 2008 God Tussi Great Ho 12.51 2008 Bachna Ae Haseeno 36.19 2009 Kaminey 41.52 2009 Life Partner 20.67 2010 Peepli Live 30.41 2011 Aarakshan 40.04 2012 Ek Tha Tiger 198.78 2013 Once Upon A Time In Mumbai Dobaara 61 2014 Singham Returns 140.62 2015 Brothers 82.47 2016 Rustom 127.49 2016 Mohenjo Daro 58 2017 Toilet – Ek Prem Katha 134.22 2018 Gold 104.72 2018 Satyameva Jayate 80.50 2019 Mission Mangal 202.98 2019 Batla House 87.22 2021 Bellbottom 30.63 2022 Laal Singh Chaddha 58.73 2022 Raksha Bandhan 44.39 2023 Gadar 2 525.45 2023 OMG 2 150.17 2024 Stree 2 Yet to release 2024 Khel Khel Mein Yet to release Filmmakers, distributors, actors, producers, and studio owners all target holidays for their film releases. Not just the Khans, Girish Johar mentioned that even veteran Bollywood star Manoj Kumar aimed to release his patriotic films around Independence Day and Republic Day, calling holiday releases a "big encashment strategy."