
Trade Marks clears ‘CHUTIYARAM’ mark for namkeen brand, then withdraws: Report
Hindustan TimesThe Trade Marks Registry has withdrawn its acceptance of an application for the registration of the mark ‘CHUTIYARAM’ for the Namkeen and biscuits brand. The order issued by the Trade Marks Registry stated that the registration of the mark did not meet the criteria for registration under Section 9/11 of the Trade Marks Act, 1999. According to the Bar and Bench report, there were questions raised as to how the mark bypassed the scrutiny under Section 9 of the Trade Marks Act, prohibiting the registration of trademarks that are “scandalous, obscene, or against public morality.” Mark accepted despite no representation for four hearings The initial order also noted that the mark was accepted despite no representation for four hearings. Section 9 of the Trade Marks Act, 1999, specifically bars trademarks that are considered “scandalous, obscene, or contrary to public morality”.
History of this topic

Trademark nod revoked over obscenity fears
Hindustan Times
Ch*****ram trademark for namkeen brand cancelled after registry admits error
India Today
‘Chutiyaram’ Trademark For Biscuits Gets Pulled Back After Registry Admits Error In Approval
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