New rule for incoming calling and messages starting today, brings relief from spam calls

If you are tired of receiving unwanted calls and messages from unknown numbers, you may soon get some relief. According to media reports, the new rules released by TRAI require telecom companies such as Airtel, Jio, Vodafone Idea and BSNL to use artificial intelligence spam filters for their call and SMS services. According to a previous report by Outlook, TRAI further announced that from May 1, voice calls will also use the blockchain-based DLT system that is currently used for unwanted messages. Meanwhile, to curb the issue of fake calls and messages, TRAI has asked telecom companies to stop sending promotional calls on 10-digit mobile numbers, which are often used by spammers and fraudsters. The National Consumer Preference Register ensures that DND activation only stops unwanted third-party commercial calls and not SMS alerts from your bank, online portals and services, or personal calls from others.