Nike accelerates digital transformation

1 week, 6 days ago

NFL and Nike extend their partnership with a 10-year deal, will focus on growing the sport globally

IRVING, Texas — The NFL’s desire to become a global powerhouse is no secret. The NFL and Nike will focus on working together to grow the game’s global reach, increase participation, develop new talent, and expand the football fan base. “They’re a global brand, an iconic brand all over the world associated with great athletes, associated with great sports,” NFL …

Global Football Sport Nike Play Nfl League

54 years, 11 months ago

Nike’s New CEO Has One Hell of a Challenge Ahead

Wired

After a tumultuous few years marked by declining sales, lackluster innovation, and decimated retail relationships, John Donahoe has stepped down as CEO of Nike. His departure comes on the heels of mounting criticism over Nike’s digital transformation strategy, which hit a critical juncture on June 28 when the company’s market capitalization plummeted by $28 billion following a dismal earnings report. …

Nike Hill Product Innovation

3 months ago

Nike names new CEO amid flagging sales and stock slump

LA Times

Nike’s sales have weakened recently, and its stock is down about 24% year-to-date. Nike Inc. said Thursday it has named Elliott Hill as its president and CEO, replacing John Donahoe, who will retire next month. Donahoe said at the time that the company is approaching its “near-term challenges head-on, while making continued progress in the areas that matter most to …

Nike

5 months, 3 weeks ago

Nike stocks see their biggest drop since 2001 amid weak fiscal outlook

LA Times

After years of dominance, Nike is struggling to churn out hot-selling footwear to replace top sellers such as Air Force 1 and Dunk sneakers. Nike Inc. shares sank after the sneaker company’s full-year outlook missed expectations, stoking investor concerns about waning demand and competition from upstarts On and Hoka, as well as rival Adidas. Chief Executive John Donahoe has resorted …

Nike New Products Sales Company

8 months, 1 week ago

Adidas Could Benefit From Nike’s Innovation Struggles, Morgan Stanley Says

Hindustan Times

Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts. HT Image Evolving trends are seeing people trade their chunky basketball sneakers which have helped build the Nike brand for more casual, gum rubber-soled terrace style Adidas sneakers, analysts including Edouard Aubin and Grace Smalley said. “Our …

Nike Adidas Smalley

9 months ago

Sportswear brands bullish on local scene

China Daily

Lululemon launched Spring run in Xiamen, Fujian province. On Friday, Lululemon said it posted a 78 percent year-on-year increase in revenue from the Chinese mainland in the fourth quarter, and a 67 percent rise for the full year 2023 compared to 2022. "Our business remains very strong … we are building from a smaller base, we have 127 stores on …

China Brand Chinese Mainland Mcdonald Lululemon

9 months ago

Nike to become Germany supplier in 2027 after seven decades with Adidas-DFB

The Hindu

The German Football Association announced that American sportswear giant Nike would become its official supplier from 2027 onwards, ending a decades-long partnership with German firm Adidas. “The coming partnership allows the DFB for the next decade to work on central tasks with a view to developing football in Germany,” said DFB President Bernd Neuendorf, in a statement. “Until December 2026, …

Nike Dfb Germany Supplier

10 months, 1 week ago

Nike to cut 2%, or 1,600 jobs, as athletic wear giant cuts costs and reinvests in areas like health

Associated Press

NEW YORK — Nike is cutting 2% of its global workforce, or little over 1,600 jobs, as the athletic wear giant aims to cut costs and reinvest its savings into what it sees as big growth areas like sport, health and wellness. In December, Nike reduced its annual sales outlook for the fiscal year after reporting second-quarter sales results that …

Nike Giant Cuts

1 year, 1 month ago

Nike, Feng Chen Wang link up on fashion apparel

China Daily

A fashion runway shows a new Nike collection designed by Chinese designer Wang Fengchen. Designer Wang Fengchen recently walked on a fashion show catwalk in Shanghai, sporting a pink bobbed hairstyle, a black convertible vest and khaki trousers — representing Nike's new collection, in which for the first time, it has collaborated with a female Chinese fashion designer. In the …

Fashion China Local Nike Chinese Wang Fit

1 year, 2 months ago

How Nike fell behind in the innovation race

Live Mint

Nike made a swift comeback earlier this month in the super-shoe fight when marathon runner Kelvin Kiptum set a world record while wearing a new iteration of the company’s Alphafly 3. Nike remains the world’s largest seller of athletic footwear and apparel, generating $48.7 billion in revenue from its namesake brand in the year ended May 31. Shifting priorities Nike …

Market Nike Footwear Sales Company Hoka Sneaker

1 year, 4 months ago

Nike doubles down on women's sportswear in China

China Daily

The Nike booth at the 5th CIIE in Shanghai. Nike Inc's sustained investment in local innovation and storytelling is a testament to its long-term commitment to China, its second-largest market after the United States, and the global sportswear giant has doubled down on women's sports to drive its growth in the country, its chief executive John Donahoe said in an …

China Women Nike Sportswear Chinese Shanghai Consumers

1 year, 5 months ago

Nike needs to bounce back as its big sneaker bubble bursts

Live Mint

Few companies benefited from government largesse during the pandemic era more than Nike Inc. “However, it isn’t on the front foot either, and has to accept that the year ahead will be one of resetting, retrenching, and reformulating the way it does business.” A weak spot for Nike is its symbiotic relationship with the resale market for sneakers, with resellers …

Women Nike Company Hoka Women Athletes Sneaker

1 year, 6 months ago

Nike and Fortnite team up for an unforgettable collaboration, tweet suggests

Hindustan Times

Nike and Fortnite fans are eagerly anticipating a thrilling collaboration between the two iconic brands. The latest surprise collaboration was unveiled at the beginning of the recent Fortnite WILDS season, as Fortnite joined forces with Transformers to introduce Optimus Prime as the level 100 skin in the Chapter 4 Season 3 Battle Pass. Drawing parallels to previous collaborations like the …

Collaboration Nike Fortnite

1 year, 6 months ago

Nike unveil most researched women's-led boot design in history

Daily Mail

Female players can buy the revolutionary boots ahead of the summer World Cup It comes after stars such as Beth Mead and Leah Williamson suffered ACL tears Nike's Phantom Luna is designed to combat serious injuries in women's football Nike unveiled the most researched women's led boot design in history on Wednesday in a bid to combat the upsurge in …

Design Stars World Cup Female Boot Female Stars Leah Williamson

2 years ago

Netflix will start producing and streaming fitness content, gets into a collab with Nike Training Club

Firstpost

Netflix had its biggest setbacks this year, and has therefore decided to diversify quickly and hard. With Netflix Games, the corporation entered the gaming industry, and now, with their collab with Nike Training Club, they will be getting into streaming fitness content. Netflix officially entered the fitness content market after announcing today that it would begin broadcasting Nike Training Club …

Training Fitness Netflix Nike Content Fitness Content Nike Training Club

2 years, 1 month ago

Nike to launch .Swoosh, an NFT-enabled platform for designing and trading virtual shoes

The Hindu

Nike’s.Swoosh is a Web3 platform that will allow users to buy, sell and eventually design virtual shoes and apparel. Currently, in beta,.Swoosh has its own domain and will allow members to learn about, collect, and eventually co-create digital wearables like shoes and jerseys, Nike shared. Nike also suggested that one day users will be able to use its assets as …

Nike Nft Web3 Platform

54 years, 11 months ago

Nike Will Let People Design and Sell Sneakers for the Metaverse

Wired

Nike states that its domain exists to “ensure it is a safe, trusted space” where members can collect virtual creations, “such as virtual shoes or jerseys.” What seems clear is that the competition structure, as with the branded domain, will safeguard Nike’s ultimate ownership and oversight of activities, which doesn’t exactly chime with the decentralized Web3 ethos. “I can imagine …

Nike Gucci Virtual Roblox Faris Nikeland Metaverse Space

2 years, 6 months ago

US sports apparel giant Nike says will permanently leave Russian market

Firstpost

Nike is among a growing list of Western companies – including McDonald’s and Starbucks – that decided to pull out of Russia over the Ukraine war Moscow: Nike said Thursday it will be permanently leaving the Russian market and will not reopen its stores after temporarily shuttering them shortly after Moscow started a military campaign in Ukraine. The US sports …

Ukraine Russia Nike Russian Russian Market

2 years, 6 months ago

Amazon Is Now Letting You Try On Shoes Virtually, But Only For iPhone Users

News 18

Amazon announced that it is introducing an interactive mobile experience that allows customers to try on shoes virtually for iOS users in the US. “Virtual Try-On for Shoes” provides customers a convenient way to visualise how a pair of shoes will look on themselves, creating more immersive experiences while shopping for fashion online. “We are excited to introduce ‘Virtual Try-On …

Virtual Shoes Look Users Amazon Shoe Customers

2 years, 6 months ago

Nike to end run club app in China; to offer 'localised solution'

Hindustan Times

Nike Inc, the world's largest sportswear maker, is discontinuing its popular Nike Run Club App in China from July, the company said on Wednesday, the latest reassessment by a U.S. brand of its offerings to the Chinese market. People walk past a store of the sporting goods retailer Nike Inc at a shopping complex in Beijing, China The U.S. sportswear …

China Nike App Chinese Run Reuters Users

2 years, 7 months ago

Manufacturers embrace the digital economy

China Daily

A visitor tries her hand on a driving simulator using digital technologies at the recent 2021 CIFTIS in Beijing. Effective measure Liu Qingfeng, chairman of iFlytek, a front-runner in the intelligent speech and AI industry, said new infrastructure projects such as 5G networks and data centers are crucial for developing the digital economy. "Digital transformation will also bring new opportunities …

Economy China Cybersecurity Internet Transformation Digital Industrial

2 years, 9 months ago

Nike sales rise as it navigates supply-chain snarls

Live Mint

Nike Inc.’s sales grew in the latest period as the sneaker giant benefited from gains in its digital business while navigating supply-chain snarls and working to get its Asian suppliers back to full production. Friend said the operation of stores and e-commerce has paused in both countries, where combined the business accounts for less than 1% of Nike’s total revenue. …

China Russia Nike Sales Company Friend North America

2 years, 9 months ago

Fast fashion is getting faster with data-driven designs but experts worry about its environmental impact

ABC

Fashion is no longer du jour – of the day – it's of the second. "It functions almost like a marketplace, more like Amazon than a brick-and-mortar brand," says investigative journalist Meaghan Tobin, who, along with colleague Louise Matsakis, spent six months investigating the company and its ethos for Rest of World, a non-profit tech-journalism outlet based in New York. …

Social Media Fashion Clothing Digital Company Chinese Morris

2 years, 11 months ago

Experiments of a shopaholic: How metaverse is serving as testing grounds for real-life products by luxury designers

Firstpost

How users interact with online goods — what they flock to and what they ignore — offers a relatively low-risk and low-cost opportunity for firms to develop products. “In real life, it’s extremely expensive to make any product,” said French couture designer Julien Fournie, who runs his own eponymous fashion house. This is part of an underlying trend of exploiting …

Digital Physical Online Goods Virtual Real

2 years, 11 months ago

Plan focuses on digital economy development during 14th Five-Year Plan period

China Daily

A time tunnel effect is displayed at Guizhou province's big data demonstration center in Guiyang. China will further promote the development of a digital economy during the 14th Five-Year Plan period, according to a circular issued by the General Office of the State Council on Jan 12, 2022. According to the plan, efforts will be made to accelerate the construction …

Economy Data Digital Plan Circular Digital Transformation Data Elements

3 years ago

Nike’s supply crunch stunts growth again

Live Mint

Global supply-chain constraints continue to hurt Nike Inc.’s sales. The previous quarter Nike reported a 10-week delay in production because of a lockdown in Vietnam and said it expected flat revenue growth for the November quarter. On Monday, Nike said revenue in China, Asia Pacific and Latin America declined mainly because of low inventory levels resulting from Covid-19-related factory closures. …

Vietnam China Nike Production Quarter Friend Crunch Stunts

3 years ago

Nike buys into NFTs, eyeing real money from virtual sneakers

Live Mint

Thomas Arias is the proud owner of more than 100 pairs of new and vintage Nike Inc. sneakers. Nike, which reports second-quarter earnings Monday, is banking that sneakerheads like Mr. Arias and others will want to invest in virtual kicks as it looks to further expand the digital side of its business by tapping into emerging technologies such as nonfungible …

Nike Virtual Sneakers Nfts Digital Real Rtfkt Virtual Sneakers

3 years, 1 month ago

From Dyson to Nike, everyone wants a piece of the metaverse

Live Mint

If you thought all the discussion around the ‘metaverse’ would slow down after Facebook renamed itself Meta last month, then rest assured that there is a lot more on the way. According to a recent Reuters report, the global metaverse market is expected to reach $6.16 billion in 2021 and $41.62 billion by 2026, based on data from research firm …

Products Nike Report Reuters Meta Dyson

3 years, 1 month ago

Nike Gets Serious About Metaverse, Builds Virtual World Nikeland With Roblox

ABP News

New Delhi: Sportswear giant Nike is also ambitious about metaverse as it has collaborated with Roblox to create Nikeland, a virtual world, as the battle in this space heats up. Nikeland virtual worlds will be free for now, according to reports. The metaverse is a shared virtual space where the real and virtual worlds merge into one. Meanwhile, earlier this …

Nike Real Meta Roblox Virtual Worlds Nikeland

3 years, 6 months ago

More than shoes: Nike navigates complicated twists in track

Associated Press

EUGENE, Ore. — Ever since a track coach named Bill Bowerman tinkered with the idea of pouring rubber into his waffle iron to concoct a better shoe sole for running, Nike and the sport of track and field have become inseparably intertwined. Gender equity battles have led to the defection of several high-profile women runners, including nine-time Olympic medal winner …

Olympics Sport World Olympic Company Running Cas

3 years, 8 months ago

Nike Will Refurbish Returned Sneakers And Put Them Back In Stores In A Push To Save The Planet

News 18

Nike will start refurbishing sneakers and putting them back on sale, with lower price tags, in the latest sustainability effort to reduce consumer waste and the impact on the environment. Nike’s sneaker refurbishing efforts categorize the returned footwear into three categories—the like new ones that have perhaps been worn for a day or two before being returned, the gently worn …

Footwear Return Returned Refurbished Nike Stores Refurbishing Sneakers

3 years, 9 months ago

Adidas’ growth strategy: be more sustainable

Live Mint

German sportswear company Adidas aims to double its e-commerce sales by 2025 and make its products more sustainable as part of a five-year plan to lift profitability closer to that of rival Nike. Adidas is targeting online sales of up to nine billion euros a year by 2025, with an operating profit margin of 12-14%, up from the 11.3% achieved …

Nike Online Sales 2025 Billion Euros Adidas

4 years ago

Nike scores big with its free fitness apps

Live Mint

With consumers under lockdown logging into Nike's workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people. Between January and November this year, the Nike Run Club app was downloaded 15.4 million times around the world, up 45.3% versus the …

Data Nike Air Workout Apps

4 years, 4 months ago

Nike's New Ad Celebrating Diversity in Sports is an Editing Genius. Have You Watched it?

News 18

In times like these when our plans are getting shelved, events that we had planned for long have been postponed and we don't know for how long, hope is all that we are tugged to. "We are never alone," the voice in the beginning of the video shows as it shows beautifully edited and juxtaposed different sporting events in one …

Sport Video Nike

4 years, 5 months ago

Nation to promote digital upgrade

China Daily

A child interacts with an intelligent robot during the 2019 Smart China Expo in Southwest China's Chongqing municipality, on Aug 27, 2019. China is actively accelerating the integrated development of next-generation information technology and manufacturing, in a bid to further promote digital transformation and foster high-quality development. Experts said the integration of the two sectors will help accelerate the comprehensive …

China Development Information Transformation Manufacturing Digital Zhang

Nike accelerates digital transformation

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