All About Music: Here are some intriguing statistics about India's music industry, 2021 edition
FirstpostThe current monetary value of India’s music industry, according to Vikram Mehra, the managing director of Saregama and the current chairman of trade body the Indian Music Industry, stands at Rs 1,300 to Rs 1,500 crore. Rs 1,300 to Rs 1,500 crore The current monetary value of India’s music industry, according to Vikram Mehra, the managing director of Saregama and the current chairman of trade body the Indian Music Industry, which represents the interests of over 200 labels across the country. 4.3 billion Haryanvi singer Renuka Panwar’s total number of streams across audio and video platforms including YouTube, Gaana, Hungama Music and JioSaavn, according to Ankit Yadav, the head of regional language music label Desi Records, which released her single ‘52 Gaj Ka Daman’ that has over a billion views on YouTube 7 million to 8 million The number of YouTube views that regional language record label Anand Audio paid for to promote the song ‘Pogaru’ from the 2020 Kannada film Karabuu, which it also produced. 13 percent International music’s share of the overall listenership on Indian audio-streaming services, as per Jay Mehta, the managing director of Warner Music in India.