The rise of the multipart TikTok saga: Life after ‘Who TF Did I Marry?!?’

Scrolling through TikTok, interspersed with cooking tutorials, outfit checks and dance challenges, storytimes are dominating For You Pages. I kind of was like, ‘No one’s going to really sit there and watch all of this.’” Tareasa Johnson shot to internet stardom after her 52-part “Who TF Did I Marry?! While Argy was likely inspired by Schofield’s recent virality — along with the release of Central Cee’s song with rumored girlfriend Ice Spice, “Did It First” — Schofield’s series was directly modeled after Johnson’s; the influencer even called it “Who TF Did I Marry?” Schofield’s podcast co-host, Tana Mongeau, was the one who originally told her to do a “Reesa Teesa series.” Johnson says she has seen almost all of the “Who TF” spin-offs from other creators. “I love for people to share their story however they’re comfortable, but I do want to really encourage people to tell it in your own way and tell it however is authentic to you.” Johnson told the Cut that she earned just $5,000 from the series because she applied late for the TikTok Creator Fund, which is used to monetize content based on video views and engagement. Two and a half weeks later, Kane responded with his own 26-part saga called “Who Did I Date Not Marry?” Although his videos weren’t as well-received as Schofield’s — at the time, TikTok users rallied around her — he still garnered at least 1.5 million views per video.