Shandong looks to boost tourism
China DailyMusicians stage a flash mob performance in the old town of Qingdao in Shandong province. WANG XIAOLI/FOR CHINA DAILY Shandong province, the home of ancient philosophers Confucius and Mencius, is making a great effort to leverage its many natural and cultural resources to boost the development of tourism and turn itself into an international tourism destination, according to officials at a high-profile conference recently. "The tourism sector, which is a critical contributor to socioeconomic development, will play a major role in bolstering market consumption and accelerating economic growth," said Lin Wu, Party chief of the province, during the 2023 Shandong Tourism Development Conference, which concluded on Monday in Qingdao. It is home to four UNESCO World Natural and Cultural Heritage sites, including Mount Tai, and has 244 4A and 5A tourist scenic spots and 45 tourist resorts at the provincial level or above, as well as famous annual events such as the Qingdao International Beer Festival. Wang Lei, head of the province's department of culture and tourism, said that Shandong will deepen cooperation with other provinces to develop tourist brands, share resources, create new products and hold special events to showcase the scenery and customs of the nine provincial-level areas along the Yellow River and work together to boost the development of the cultural tourism industry.