US Soccer Federation hires ad tech company cofounder as CEO
Associated PressCHICAGO — JT Batson, cofounder of the advertising technology company Hudson MX, was hired Monday as CEO and secretary general of the U.S. Soccer Federation. And there’s a lot of great ideas within the broader US Soccer community about how we grow the game for everyone,” Batson said. There’s so many good things going on.” Batson will run the federation under President Cindy Parlow Cone, a former national team player, and the USSF board of directors. “Everything we do needs to run through the lens of, not just how does this help our senior national teams, but how does this help our youth national teams, our extended national teams, our coaches, our referees, our professional leagues, our adult amateur leagues, our youth leagues?” Batson said.
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