Latest NFL season highlights financial risks for sports betting companies when so many favorites win
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Flutter Entertainment, which operates FanDuel and dominates the sports betting industry with a market value of $45 billion, said the latest NFL season has been “the most customer-friendly” with the highest rate of favorites winning in 20 years. Commercial sports betting revenue in the U.S. surged 27% to just under $11.1 billion through October in 2024, compared with the same 10-month period in 2023, according to the American Gaming Association. The organization had previously forecast that American adults would bet $35 billion with legal sports books throughout the National Football League's current season. That’s a sharp reversal from less than a decade ago, when sports betting was relegated to official sports books in Las Vegas and in more shadowy betting markets.