95 per cent Indian consumer wants an all-in-one platform for entertainment: Report
1 year, 11 months ago

95 per cent Indian consumer wants an all-in-one platform for entertainment: Report

India TV News  

More than 9 in 10 consumers, in India want an all-in-one platform to get better entertainment experiences, a new report stated. Whereas, 72 per cent of Indian consumers said that they would pay for an all-in-one platform for their entertainment services. Read our quick review on Elista MusiBar ELS Bar 6000 "To stay relevant and profitable in an increasingly competitive media landscape, streaming service providers need to reimagine the entertainment ecosystem keeping in mind consumer needs for simplicity, customisation and affordability," he further added. Furthermore, the report has also revealed that around 41 per cent of Indian consumers unsubscribed from at least one of the top five streaming video-on-demand services in the last 12 months and 42 per cent said that they plan to remove one or more in the next 12 months. While 77 per cent of users reported feeling overwhelmed by the range of streaming services available, 30 per cent said it takes more than 10 minutes to settle on a streaming choice, said the report.

Entertainment India Consumer Streaming Indian Report Cent Consumers  consumers  services  cent  read  95  platform  indian  wants  content  allinone  streaming  report  consumer  entertainment  media

History of this topic

The Rise of Piracy: Why End Users Choose to Watch Pirated Content
2 months ago

The Rise of Piracy: Why End Users Choose to Watch Pirated Content

ABP News  

The article explores the rising problem of piracy in the Indian entertainment industry, with a focus on the significant contribution of film production costs. It highlights the challenges faced by the industry, including the high cost of film production and the increasing availability of pirated content due to factors such as low-cost distribution and limited access to legitimate content in …

78% Indians prefer streaming online content on their TVs finds study
11 months ago

78% Indians prefer streaming online content on their TVs finds study

The Hindu  

78% respondents of a study conducted on TV streaming trends said they preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top-boxes compared to their other available options like smartphones, tablets and laptops. The study conducted by NielsenIQ and commissioned by Amazon in India further found that 66% of the respondents streamed five hours daily over …

India\'s OTT Landscape: Exploring the Surge and Saturation
1 year, 1 month ago

India\'s OTT Landscape: Exploring the Surge and Saturation

Deccan Chronicle  

The era of COVID-19 catapulted OTT services into the spotlight, as India's entertainment landscape shifted from traditional cable services to the convenience of streaming content on smartphones, laptops, and eventually Android TVs. Recent data paints a revealing picture, indicating that India now hosts a staggering 48.11 crore OTT users, accounting for 34% of the entire population. This figure represents individuals …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 7 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 7 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

YouTube: India's go-to place for news and entertainment
2 years, 2 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report
2 years, 5 months ago

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report

News 18  

More and more people in India are resorting to online channels for buying TVs, a report from market research firm CyberMedia Research has said. According to the “India, And the TV Buying Behaviour” report of the CyberMedia Research, more Indian consumers in the post-pandemic India want to purchase their next TV online. As per our study findings, Amazon is the …

OTT consumers in India are frustrated because of so many options: Survey
2 years, 10 months ago

OTT consumers in India are frustrated because of so many options: Survey

India TV News  

Highlights 33% of the worldwide consumers state that they might reduce their spending on streaming services 22% of consumers worldwide use four or more services while 33% subscribes to just one 60% of OTT platform users in India believes that they are paying for irrelevant content A survey conducted recently showcases that the OTT platforms like Netflix, Disney+ Hotstar, Amazon …

Your streaming life is overwhelming. We get it. And we can help
3 years, 4 months ago

Your streaming life is overwhelming. We get it. And we can help

LA Times  

This is the Aug. 17, 2021, edition of The Wide Shot, a weekly newsletter about everything happening in the business of entertainment. I’m joined by Matt Brennan, the Los Angeles Times’ senior editor of television and pop culture, who’s editing a new weekly newsletter called Screen Gab with the goal of helping streaming television fans answer the question “What should …

OTTs with telco connections gain traction
3 years, 8 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

Rising Internet Users, Next Big Thing to Rake in Money for Social Media Platforms
3 years, 9 months ago

Rising Internet Users, Next Big Thing to Rake in Money for Social Media Platforms

News 18  

Union Minister Ravi Shankar Prasad, while unveiling the social media guidelines last month, put forward some interesting figures. A 2019 estimate by the World Bank and the United States Census Bureau put Indian population at 136.64 crore while the data statistics platform Statista put the number of internet users in India in 2020 at 69.7 million. Likewise, YouTube is used …

Analysis | Should corporates take a stand on TV news?
4 years, 2 months ago

Analysis | Should corporates take a stand on TV news?

Hindustan Times  

The controversy around television news channels manipulating Televison Rating Points has turned the spotlight on three issues plaguing television news. Given that news viewership is a small segment of overall viewership, even a small change in TRPs will mean a big swing in ad revenues The coverage of Sushant Singh Rajput’s death and its aftermath made a spectacle that would …

Discover Related