Social media emerging as force multiplier for newcomers in J&K election battle
Hindustan TimesSocial media has emerged as a major dissemination and campaigning tool for political parties during the ongoing assembly elections of Jammu and Kashmir, even creating ‘ripple effect’ for some Independents or newer candidates like Sarjan Barkati and those associated with Engineer Rashid led Awami Itihad Party. All the big and small political parties across Jammu and Kashmir are using social media like platforms like Facebook, ‘X’ and Instagram to reach out to people. While the bigger parties like BJP, Congress, NC and the PDP have designated media teams to propagate their messages, the random sharing of videos and speeches of leaders by smaller parties like Awami Ittehad Party led by Engineer Rashid or help from local netizens to candidates like Sarjan Barkati and his children have helped them reach larger audience. “Now social media messages can reach every individual and household through mobile phones,” he said, adding that this is the reason why political parties are giving special focus on social media.