How food delivery repackaged itself for home dining
Live MintFueled by a restaurant-crippling virus, food delivery fundamentally reshaped the way we dine during the pandemic. “We are emerging in a world in which more people are choosing to order dinner than go grocery shopping, more people have downloaded delivery apps, and more people are willing to try restaurants that only exist online,” he noted while speaking at the Food On Demand conference in Las Vegas in November. “Direct deliveries not only gave us better commission rates, profit margins, and control over data, but also created an opportunity to reach a wider set of people which food aggregators could not reach to due to limited delivery radius,” noted Sameer Seth, Partner, Hunger Inc Hospitality. “Thrive’s WhatsApp-enabled Commerce, a global first, will allow customers to directly order from restaurants via WhatsApp chat itself, right from browsing the menu to payments,” shared Thrive co-founder Dhruv Dewan. “It also takes away from the joy of on-premise dining.” Others, like Hitesh Keswani, CEO Silver Beach Hospitality, believe delivery erodes experience-based brands.