BJP Activates Social Media Team to Counter Oppn Attack on Shah
Deccan ChronicleNew Delhi: As Opposition parties prepare to protest against Union Home Minister Amit Shah for allegedly disrespecting Dr B.R. Ambedkar, the BJP has activated its social media strategy to counter the allegations and target Opposition groups, particularly the Congress. Utilising memes, short videos, and video clips, BJP’s social media team of influencers has launched a vigorous campaign aimed at discrediting the Congress. The campaign questions the Congress’s contributions to the Dalit community, with content focusing on what the party has done for Dalits and alleging that the Congress manipulates Shah’s speech for political gain. When you have nothing substantial to say, you spread lies and propaganda, which the Congress is doing.” To support its campaign, the BJP has provided social media influencers with detailed information on the government’s achievements for the Dalit community since 2014, as well as comparative analyses of the work done by the current NDA government versus previous administrations.