A gripping tale of Elon Musk, Tesla and a massive gamble
3 years, 3 months ago

A gripping tale of Elon Musk, Tesla and a massive gamble

Live Mint  

Every entrepreneur, whether the founder of a food delivery service or a drone startup, wants to build a company that not just challenges and disrupts, but goes one better than the established, entrenched players. And this is the story that Tim Higgins tells in his new book, Power Play: Tesla, Elon Musk, And The Bet Of The Century. Power Play: Tesla, Elon Musk, And The Bet Of The Century; 400 pages Musk did not speak to Higgins for this book—his only comment was, “Most, but not all, of what you read in this book is nonsense”—but Higgins, as Wall Street Journal tech and auto reporter, has covered Tesla as well as Musk’s other venture SpaceX from its early days. He’s met Musk often enough to have the material for a tell-all book like this and also draws from accounts by the original founding team, former Tesla staff, investors, industry observers, and engineers. The book, however, doesn’t touch upon Tesla’s controversial self-driving and automation software, which Musk himself has described recently as “not perfect”, and is under investigation in the US.

History of this topic

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