2024 LS election: EC’s ‘Iss Vaar 70 Paar’ drive to increase turnout in Punjab
Hindustan Times‘Iss Vaar Sattar Paar’ – no, this is not a mantra being chanted by a political party looking to improve its seats tally in the election. But the slogan coined by the poll authorities in Punjab to increase the voter turnout in the upcoming Lok Sabha elections. The border state, which saw a tepid response with 65.9% turnout in the 2019 parliamentary elections, has drawn an elaborate voter turnout implementation plan to tackle elector apathy through interventions focused on constituencies with low female voter turnout, migrant inhabitants and urban pockets. The poll authorities, who conducted a gap analysis of 2019 poll data of 117 assembly segments in the state, have identified 67 constituencies where female voter turnout was below national average and decided to appoint ‘mahila preraks’ there after verifying their political neutrality and engage campus ambassadors and involve Anganwadi and ASHA workers to motivate women to vote. In five assembly segments of Jalandhar Cantonment, Jalandhar Central, Amritsar West, SAS Nagar and Patiala Urban where low participation reflected urban apathy, voters who have not voted in previous two-three elections will be identified and sensitised and RWAs leveraged to create voter awareness, according to the turnout implementation plan approved by the EC.