Elsa Hosk is unveiled as the new face of PrettyLittleThing as 'elegant and timeless' model launches the online brand's festive range of party essentials

Elsa Hosk has been unveiled as the new face of PrettyLittleThing as the online brand launches a new range of 'luxury inspired' outfits. Elsa Hosk has been unveiled as the new face of PrettyLittleThing as the online brand launches a new range of 'luxury inspired' outfits The Swedish model takes centre stage as the brand launches a curated collection of seven 'modern, elegant and tailored' party essentials in time for Christmas, among them a black satin sweetheart neckline minidress, complete with matching tights and heavily tinted sunglasses 'Elsa Hosk embodies modern elegance and timeless style, and I'm pleased to have her as the face of PrettyLittleThing's new collection,' said Umar Kamani, founder of PrettyLittleThing. A tasteful long sleeve lace wrap detail maxi-dress in rich burgundy adds a festive twist to the new shoot, with Hosk modelling the look while reclined on a cream sofa 'Elsa Hosk embodies modern elegance and timeless style, and I'm pleased to have her as the face of PrettyLittleThing's new collection,' said Umar Kamani, founder of PrettyLittleThing A source told The Sun: 'PLT is going more high end, focusing on quality and raising the game in the style world. And she has landed on the covers of Vogue and Elle The highlight of her career has been working for VS. She opened the Victoria's Secret Fashion Show in 2016 and wore the Swarovski outfit in 2017 The new PrettyLittleThing signing comes as Kamani vows to change the way the company works, after customers complained about 'poor sizing and poor quality'.