Elon Musk’s weekend antics could only further crumble Twitter’s brand value
1 year, 8 months ago

Elon Musk’s weekend antics could only further crumble Twitter’s brand value

CNN  

New York CNN — Under Elon Musk, Twitter has antagonized multiple major news organizations by labeling them state-funded media, appears to have eased restrictions on Russian government accounts and made crude jokes on the front of its headquarters and on Musk’s own Twitter display name. Late last week, Twitter faced backlash for labeling NPR as a “state-affiliated media” organization akin to foreign propaganda outlets such as Russia’s RT and Sputnik, in an apparent violation of its own policies. NPR CEO John Lansing called Twitter’s move “unacceptable,” and said the organization is “supported by millions of listeners.” Following the pushback, Twitter changed NPR’s label to “government funded media,” and applied the same designation to British broadcaster BBC over the weekend. At nearly midnight on Sunday, Musk tweeted that the company’s landlord “says we’re legally required to keep sign as Twitter & cannot remove ‘w,’ so we painted it background color,” alongside a photo of the “w” painted white against a white background, leaving a more asinine word in its place.

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