Meta’s Facebook, Insta banned from running targeted ads in EU, may be fined 4% global turnover
1 year, 1 month ago

Meta’s Facebook, Insta banned from running targeted ads in EU, may be fined 4% global turnover

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The EU has banned Meta from running targeted ads on its platforms Facebook and Instagram, and can potentially fine the social media giant about 4% of its annual turnover, which runs to the tunes of billions The European Data Protection Board has decided to extend the ban on “behavioural advertising” that was initially imposed by Norway, a non-EU member, to encompass all 30 countries within the European Union and the European Economic Area. The EDPB’s ruling directs the data regulator of Ireland, where Meta’s European headquarters are situated, to implement a permanent ban on the company’s use of behavioural advertising within the next two weeks, according to a statement provided to Reuters. Notably, since August 7, Meta has been facing daily fines in Norway amounting to 1 million crowns due to privacy violations stemming from the use of user data, including location and browsing behaviour, for advertising purposes—a practice commonly employed by major tech companies. It’s important to note that Norway, while not an EU member, is part of the European single market, and this decision impacts approximately 250 million Facebook and Instagram users across Europe, as confirmed by Datatilsynet.

History of this topic

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