HUL Changes 'Fair' to 'Glow and Lovely', Twitter Asks if This Will End Racism in India
News 18A week after announcing that it will rebrand its flagship skin lightening cream and drop 'Fair' from 'Fair and Lovely', Hindustan Unilever came up with a fresh product name, 'Glow and Lovely'. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this," Sunny Jain, President Beauty & Personal Care, had said in a statement released on the company's website. The product continued to received similar backlash as netizens including Indian film director Shekhar Kapur questioned how much of a difference it makes by removing the word "fair" and adding "glow" made. "Words such as skin brightening, whitening, lightening could soon become a thing of the past on all labels and product sales pitches," a source from L'oreal Paris had said earlier.