HUL Changes 'Fair' to 'Glow and Lovely', Twitter Asks if This Will End Racism in India
4 years, 6 months ago

HUL Changes 'Fair' to 'Glow and Lovely', Twitter Asks if This Will End Racism in India

News 18  

A week after announcing that it will rebrand its flagship skin lightening cream and drop 'Fair' from 'Fair and Lovely', Hindustan Unilever came up with a fresh product name, 'Glow and Lovely'. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this," Sunny Jain, President Beauty & Personal Care, had said in a statement released on the company's website. The product continued to received similar backlash as netizens including Indian film director Shekhar Kapur questioned how much of a difference it makes by removing the word "fair" and adding "glow" made. "Words such as skin brightening, whitening, lightening could soon become a thing of the past on all labels and product sales pitches," a source from L'oreal Paris had said earlier.

History of this topic

Calcutta High Court Restrains HUL From Using 'Glow & Handsome' Trademark In Infringement Suit By Emami
8 months, 3 weeks ago
Glow and Lovely: A Case of Woke Washing?
3 years, 9 months ago
HUL vs Emami : Bombay HC Temporarily Restrains Emami From Using The Mark "Glow And Handsome" [Read Order]
4 years, 4 months ago
Bombay High Court bar on Emami brand plan
4 years, 4 months ago
Bombay HC Restrains Emami from Using Label 'Glow & Handsome'
4 years, 4 months ago
HC restrains Emami from using label 'Glow & Handsome'
4 years, 4 months ago
‘Whitening’ undergoes a makeover but colourism stays
4 years, 5 months ago
Emami, HUL spar over ‘Glow & Handsome’ brand name; both claim trademark rights
4 years, 6 months ago
HUL’s ‘Fair & Lovely’ is now ‘Glow & Lovely’
4 years, 6 months ago
HUL re-brands ‘Fair & Lovely’ as ‘Glow & Lovely’ after dropping word ‘fair’
4 years, 6 months ago
Beyond Unilever's cosmetic renaming of Fair & Lovely, brand must redress years of profiting off India's dark skin stigma
4 years, 6 months ago
Unilever’s rebrand of Fair & Lovely is a sticking plaster – it shouldn’t sell skin lightening creams at all
4 years, 6 months ago
Unilever to drop ‘Fair & Lovely’ skin-lightening product name to create ‘more diverse portrayal of beauty’
4 years, 6 months ago
Fair & Lovely skin cream to drop 'Fair' from its name. Twitter erupts with memes
4 years, 6 months ago
Hindustan Unilever to drop ‘fair’ from ‘Fair and Lovely’ product line
4 years, 6 months ago
Hindustan Unilever drops 'Fair' from 'Fair & Lovely' to make brand more inclusive
4 years, 6 months ago
Dark and Lovely: Padma Lakshmi posts about colourism, Diet Sabya demands ban on Fair and Lovely
4 years, 6 months ago

Discover Related