USC’s answer to NIL? A new third-party agency facilitating deals
2 years, 6 months ago

USC’s answer to NIL? A new third-party agency facilitating deals

LA Times  

USC football players enter the field before a game against Brigham Young at the Coliseum on Nov. 27, 2021. Amid the ongoing arms race around name, image and likeness in college football, USC didn’t exactly burst out of the gates flaunting its NIL firepower. Even as the football program emerged as a central figure in the spring’s NIL drama, USC stayed on the sidelines as the race intensified elsewhere, with coaches quarreling, schools ceding influence to donor collectives and top recruits purportedly signing million-dollar deals. But almost a year into this new NIL era, USC believes it took a major step forward on that front Wednesday, announcing a partnership with media company Stay Doubted that establishes a third-party agency, BLVD LLC, to represent USC athletes and help facilitate NIL deals on their behalf. We strive to support our student-athletes in all ways, including in the NIL space.” That could mean everything from setting up sponsorships to merchandising deals to membership subscriptions that would give USC fans exclusive access to NIL-related appearances, events and memorabilia — among other things — for which said athlete would then be compensated.

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History of this topic

Lawmakers, labor group push to protect NIL payouts from NCAA settlement deal
2 weeks, 5 days ago

Lawmakers, labor group push to protect NIL payouts from NCAA settlement deal

LA Times  

State Sen. Nancy Skinner was among a group of lawmakers saying state law should supersede any edict in a proposed settlement that would prohibit universities from complying with NCAA and conference NIL rules. State Sen. Nancy Skinner and Sen. Steven Bradford were among a group of lawmakers who issued a statement Thursday saying state law should supersede any edict in …

O’Bannon lawyer challenges NCAA antitrust settlement over revenue-sharing system, NIL restrictions
2 months, 3 weeks ago

O’Bannon lawyer challenges NCAA antitrust settlement over revenue-sharing system, NIL restrictions

New York Times  

The lead attorney in O’Bannon v. the NCAA, a landmark case that paved the way for athletes to earn money off their name, image and likeness, has filed an opposition to the $2.78 billion settlement of three antitrust cases facing the NCAA and power conferences. “We are confident our settlement is a landmark achievement for athletes that should be approved.” …

Unintended consequences: How NIL in college sports has raised questions about nonprofits
4 months, 3 weeks ago

Unintended consequences: How NIL in college sports has raised questions about nonprofits

Associated Press  

NEW YORK — Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. Phil Hackney, associate professor at the University of Pittsburgh’s law school, said the IRS offers tax-exempt status for organizations that …

In the NIL landscape, schools are turning to companies to train and manage in-house general managers
7 months, 2 weeks ago

In the NIL landscape, schools are turning to companies to train and manage in-house general managers

Associated Press  

ANN ARBOR, Mich. — Riley Ammenhauser has become a record-breaking, triple-jumping track athlete at Michigan and something of an entrepreneur. “For us, it’s the right time to bring in a company that has had three years to develop strategies, connections to NIL space, connections to collectives, understanding that model,” athletic director Warde Manuel said. “We have been telling schools for …

After loss in court, the NCAA is pausing investigations into third-party NIL deals with athletes
9 months, 3 weeks ago

After loss in court, the NCAA is pausing investigations into third-party NIL deals with athletes

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! In a letter to member schools Friday, NCAA President Charlie Baker said the Division I Board of Directors directed enforcement staff “to pause and not begin investigations involving third-party participation in NIL-related activities.” The move comes a week after a federal judge granted a preliminary injunction …

‘What NIL stands for: Now it’s legal': Ruling frees booster-backed groups to negotiate with recruits
9 months, 3 weeks ago

‘What NIL stands for: Now it’s legal': Ruling frees booster-backed groups to negotiate with recruits

Associated Press  

Forced into yet another courtroom to defend its amateur model of athletics, the NCAA insisted that shelving its rules against name, image and likeness compensation being offered to recruits would make a difficult situation across the country even more chaotic. The only difference now is when they’re doing it, if somebody says, ‘Hey, is this within the rules?’ They can …

Federal judge blocks NCAA from enforcing NIL rules
10 months ago

Federal judge blocks NCAA from enforcing NIL rules

New York Times  

A federal judge on Friday temporarily blocked the NCAA from enforcing its prohibitions against recruits signing monetary deals with booster groups, delivering a significant blow to the NCAA’s attempts to stop universities and their supporters from paying athletes to play at their schools. The notion of amateurism has long been a bedrock principle of the NCAA, but Judge Clifton L. …

NCAA recruiting pay-for-play is here, and the only surprise is how fast it happened
10 months ago

NCAA recruiting pay-for-play is here, and the only surprise is how fast it happened

New York Times  

A federal judge in Tennessee on Friday granted a preliminary injunction that prohibits the NCAA from enforcing its own rules against pay-for-play in recruiting. Sure enough, the attorneys general of Tennessee and Virginia swiftly filed a federal suit contending the NCAA’s NIL restrictions violate antitrust law. Corker denied the plaintiffs’ temporary restraining order, but Friday, he issued a preliminary injunction …

No immediate ruling after preliminary injunction hearing in Tennessee, Virginia NIL lawsuit vs. NCAA
10 months, 1 week ago

No immediate ruling after preliminary injunction hearing in Tennessee, Virginia NIL lawsuit vs. NCAA

Associated Press  

A federal judge said Tuesday he will rule “in short order” on a preliminary injunction requested by the states of Tennessee and Virginia to stop the NCAA from enforcing its rules governing name, image and likeness compensation for athletes as part of an antitrust lawsuit. He said in a prepared statement the NCAA’s “arbitrary and illegal rules” are keeping athletes …

What is NIL, how has it changed college sports and why are schools under investigation?
10 months, 3 weeks ago

What is NIL, how has it changed college sports and why are schools under investigation?

New York Times  

You’ve seen the three letters: NIL. Collectives are organizations that fundraise via large and small donors with the intent to direct that money to a school’s athletes through NIL deals. One of the NCAA’s first pieces of official NIL guidance, sent to schools in May 2022, stated that collectives count as boosters and are subject to the same, long-applied recruiting …

NCAA takes step toward determining if new tier of Division I where athletes can be paid is possible
11 months, 1 week ago

NCAA takes step toward determining if new tier of Division I where athletes can be paid is possible

Associated Press  

PHOENIX — The NCAA on Thursday took the first step toward determining whether President Charlie Baker’s idea to create a new subdivision in which schools directly pay athletes can become a reality. And if having this conversation about a new model helps get us to the finish line, that’s important.” Republican members of Congress Cathy McMorris of Washington and Gus …

USC mailbag: How much is NIL affecting recruiting? Who are some 2025 prospects to watch?
11 months, 2 weeks ago

USC mailbag: How much is NIL affecting recruiting? Who are some 2025 prospects to watch?

New York Times  

LOS ANGELES — It’s been relatively quiet around USC since it beat Louisville in the Holiday Bowl, but there’s still plenty to talk about as the Trojans embark upon the new year. I hear a lot about how NIL and the USC collective situation are partly to blame for some of USC’s recruiting struggles. Linebacker has long been a position …

Why the NCAA president is proposing some schools should be permitted to pay athletes
1 year ago

Why the NCAA president is proposing some schools should be permitted to pay athletes

Associated Press  

LAS VEGAS — Schools paying athletes has been banned by the NCAA for decades, but a new proposal by the head of the largest college sports governing body in the United States is aimed at changing that. NCAA President Charlie Baker earlier this week sent a letter to Division I members suggesting the creation of a new subdivision in which …

Judge’s ruling in latest antitrust lawsuit against NCAA could lead to billion in damages
1 year, 1 month ago

Judge’s ruling in latest antitrust lawsuit against NCAA could lead to billion in damages

Associated Press  

Class-action status in the damages portion of an antitrust lawsuit against the NCAA was granted by a federal judge on Friday, a decision that could put the association on the hook for a potential multibillion dollar payout to former and current college athletes. Wilken’s latest ruling could make more than 14,000 current and former college athletes eligible to claim damages …

NCAA President Charlie Baker to testify during Senate hearing on college sports next week
1 year, 2 months ago

NCAA President Charlie Baker to testify during Senate hearing on college sports next week

Associated Press  

NCAA President Charlie Baker is expected to testify in front of a Senate committee next week during the 10th hearing on Capitol Hill over the last three years on college sports. The Senate Judiciary Committee announced it has scheduled a hearing on Name, Image and Likeness, and the Future of College Sports for next Tuesday. Baker, the former governor of …

NCAA moves toward implementing NIL rules with proposals for agent registry, deal disclosure
1 year, 2 months ago

NCAA moves toward implementing NIL rules with proposals for agent registry, deal disclosure

Associated Press  

INDIANAPOLIS — In a step toward putting rules in place to regulate the way college athletes can be compensated for their fame, the NCAA Division I Council introduced on Tuesday several proposals to bring transparency to the transactions and oversight of those who want to work with students. They include creation of a voluntary registry for NIL service providers, such …

Manchin, Tuberville introduce college sports bill to standardize NIL rules, regulate collectives
1 year, 4 months ago

Manchin, Tuberville introduce college sports bill to standardize NIL rules, regulate collectives

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! Joe Manchin and Tommy Tuberville introduced a college sports bill Tuesday that would require athletes to disclose how much they money make from name, image and likeness deals, regulate collectives and put restrictions on when players can transfer. Democrats Cory Booker and Richard Blumenthal, along with …

NCAA made a ‘big mistake’ by not setting up framework for NIL compensation, new president says
1 year, 6 months ago

NCAA made a ‘big mistake’ by not setting up framework for NIL compensation, new president says

Associated Press  

WASHINGTON — NCAA President Charlie Baker said Thursday he wants a federal law to regulate the way college athletes can be compensated for endorsement deals that creates a registry of deals, agent certification and uniform contract standards. “I think it was a big mistake by the NCAA not to do a framework around NIL when they had the opportunity to,” …

States move to lift barriers between college athletes, NIL
1 year, 7 months ago

States move to lift barriers between college athletes, NIL

Associated Press  

Lawmakers in Arkansas, Texas and elsewhere are working to remove barriers between college athletes trying to cash in on their fame and the schools for which they play as administrators discover the benefits of moving athlete compensation activities in-house. “The universities want to be more involved in the NIL process and some of the current NCAA rules don’t allow them …

New NCAA president says NIL rules could protect athletes
1 year, 9 months ago

New NCAA president says NIL rules could protect athletes

Associated Press  

As Charlie Baker takes over as NCAA president, he brings a different way of thinking about one of the most important and polarizing issues in college athletics: regulating how student-athletes monetize their fame. “I hope Charlie Baker brings a fresh approach to the NCAA and advises that instead of lobbying Congress, the NCAA and its member colleges should work directly …

NCAA approves new guidance on player endorsement deals
2 years, 1 month ago

NCAA approves new guidance on player endorsement deals

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! The NCAA’s Division I Board of Directors approved on Wednesday new guidance to members on name, image and likeness activities, clarifying how schools, coaches and staffers can be involved with athletes’ endorsement and sponsorship deals. The latest clarifications to the NCAA’s interim NIL policy create no …

‘Arms race': NIL compensation now a potent recruiting weapon
2 years, 3 months ago

‘Arms race': NIL compensation now a potent recruiting weapon

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! “It felt like it was cookie-cutter at times because it’s like, ‘We’re not going to be stuck with NCAA compliance coming after us and saying that we’ve done something we’re not supposed to do.’“ Jaxon Howard recently hired an agent, as the state of Minnesota allows …

Lincoln Riley hopeful USC and donor-run NIL collective it opposes can find common ground
2 years, 4 months ago

Lincoln Riley hopeful USC and donor-run NIL collective it opposes can find common ground

LA Times  

USC football coach Lincoln Riley talks with the media after practice on the first day of fall training camp Aug. 5. Many of those potential problems came into focus this week when a group of USC donors and fans announced the formation of Student Body Right, a third-party NIL collective that seeks to pay all Trojans football players who are …

What is NIL?: Everything you need to know about the NCAA and name, image and likeness
2 years, 7 months ago

What is NIL?: Everything you need to know about the NCAA and name, image and likeness

New York Times  

Collegiate sports, largely unchanged for more than a century, has experienced unprecedented change in less than one year. Whether you feel this is just bringing above-board what’s always happened or this is dire for the state of college sports, the “recruiting tendrils” of NIL have unnerved college sports’ leaders and coaches. “It’s out of control, and it’s been getting dramatically …

Marketing deals trickle down from NCAA to high school sports
2 years, 7 months ago

Marketing deals trickle down from NCAA to high school sports

Associated Press  

CLEVELAND — Ian Jackson and Johnuel “Boogie” Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it. “All the hard work is finally paying off.” In Ohio, high school principals began voting May 1 on whether to change the state high school athletic association’s bylaws to allow athletes to …

Lincoln Riley: Lack of NIL rules has ‘completely changed’ college football recruiting
2 years, 8 months ago

Lincoln Riley: Lack of NIL rules has ‘completely changed’ college football recruiting

LA Times  

USC football coach Lincoln Riley instructs players during a spring football practice in March. Less than a year after the NCAA opened the floodgates for college athletes to be compensated for the use of their name, image and likeness, Lincoln Riley barely recognizes what the recruiting landscape has become. “In every sense of the word, it’s different.” USC’s new coach …

Lack of detailed NIL rules challenges NCAA enforcement
2 years, 10 months ago

Lack of detailed NIL rules challenges NCAA enforcement

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! The NCAA lifted most restrictions on athletes earning money through sponsorship deals or as paid endorsers last summer after numerous states passed laws that usurped the association’s rules. “We’re not enforcing NIL deals, and we’re not enforcing the interim policy, which is largely permissive” Duncan said. …

Latest NIL twist: Millions being pledged to college athletes
3 years ago

Latest NIL twist: Millions being pledged to college athletes

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! “The University of Texas at Austin maintains the largest, wealthiest alumni donor base in the entire country,” Clark Field Collective CEO Nick Shuley said. “It’s time a network like this existed to support our college athletes.” Horns With Heart is a new kind of player in …

Competitive advantage? BYU’s NIL deal could test limits
3 years, 4 months ago

Competitive advantage? BYU’s NIL deal could test limits

Associated Press  

A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage. Holmoe said BYU did not negotiate the deal with Built Brands CEO Nick Greer, who is a friend of Sitake’s, but it was vetted by the …

EXPLAINER: The NCAA and the impact of NIL compensation
3 years, 5 months ago

EXPLAINER: The NCAA and the impact of NIL compensation

Associated Press  

Beginning Thursday, hundreds of thousands of college athletes will be able to earn a form of compensation that has been barred for decades by regulations put in place by the NCAA, conferences, schools or a combination of all of them. A: California forced the issue by passing a state law in 2019 that basically bars the NCAA from interfering in …

NCAA’s NIL era arrives, some athletes are ready to cash in
3 years, 5 months ago

NCAA’s NIL era arrives, some athletes are ready to cash in

Associated Press  

Social media stardom came unexpectedly to Haley and Hanna Cavinder. “I’m going to do as much as I can on that first day and just kind of keep the train going,” said Pehlke, whose YouTube channel has more than 14,600 subscribers. “But I think right now it’s figuring out what I want to do and then drawing it out with …

NCAA moving toward hyperlocal solution to NIL as placeholder
3 years, 5 months ago

NCAA moving toward hyperlocal solution to NIL as placeholder

Associated Press  

The NCAA is lurching toward a temporary, patchwork solution in addressing name, image and likeness compensation for athletes, a hyperlocal approach to allow everyone to earn money off their fame starting July 1 without uniform national rules. A final decision could be made by the D-I Board of Directors next Wednesday — one day before NIL laws go into effect …

Conferences urge stopgap for NCAA on NIL until federal law
3 years, 6 months ago

Conferences urge stopgap for NCAA on NIL until federal law

Associated Press  

The NCAA is set to consider on Tuesday how to proceed with reforming rules that currently prohibit college athletes from earning money off their fame, the day after the association was dealt an emphatic loss by the Supreme Court. The Supreme Court’s unanimous decision in an athlete compensation case not related to NIL makes finding an NIL solution more complicated …

Amid uncertainty, schools prepare for paid athlete endorsers
3 years, 6 months ago

Amid uncertainty, schools prepare for paid athlete endorsers

Associated Press  

There is Arizona Edge and Buffs with a Brand. “We could name something ‘Unleash,’ toss a couple graphics together, some cool pictures and toss out our social media ad and call it done,” said Bryan Blair, deputy athletic director at Washington State. Brent Blaylock, senior associate AD for compliance, said the goal is for athletes to be “empowered to be …

NCAA’s D1 Council hopes athlete pay rules hashed out in June
3 years, 7 months ago

NCAA’s D1 Council hopes athlete pay rules hashed out in June

Associated Press  

INDIANAPOLIS — The NCAA Division I Council plans to act on legislative proposals next month that would allow athletes to be paid to be sponsors, social media influencers and product endorsers, the governing body for college sports announced Wednesday. That would provide greater consistency in the name, image and likeness opportunities available to student-athletes nationally as state laws become effective …

Latest bill would bar NCAA limits on athlete NIL rights
3 years, 10 months ago

Latest bill would bar NCAA limits on athlete NIL rights

Associated Press  

U.S. Sen. Chris Murphy introduced a bill Thursday that would guarantee college athlete the right to earn money from endorsements and sponsorship deals while barring the NCAA, schools and conferences from imposing restrictions. The College Athlete Economic Freedom Act is the third piece of legislation related to name, image and likeness compensation for college athletes introduced in Congress since December …

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