Google misled advertisers about video ads; did not meet quality standards: Report
The HinduGoogle misled brands as well as the U.S. Federal Government over the placement and watchability of their video ads on third-party platforms, according to a report by ad performance analysis platform Adalytics. Adalytics looked into Google’s TrueView service for video advertisers and claimed it did not serve ads in a way that met Google’s quality standards. “TrueView in-stream ad placement reports from brands and advertisers - including Fortune 500 brands - showed that in some ad campaigns, between 42 to 75% of TrueView in-stream ad spend was allocated to GVP sites and apps which did not meet Google’s standards,” said the Adalytics report. Put simply, over 90% of ads on GVP are visible to people across the web – and advertisers are only paying for ads when they are viewed,” said Marvin Renaud, Director of Google’s Global Video Solutions, in the post.
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