Who killed the influencer?
5 years, 9 months ago

Who killed the influencer?

Live Mint  

Bollywood showstoppers are commonplace on Indian runways. “I think because of all the shit has come out into the open.” NO CHILD’S PLAY The influencer community has its roots in blogging, which emerged in the late 1990s. “I may collaborate with a hotel today but if my stay hasn’t been great, I will not blog about it because I don’t want to mislead my followers,” she says. “There’s no denying that a lot of people see writing blogs and social media posts as avenues to get those services, be it a free meal, hotel stays, spa treatment or free clothes,” he says. As Contractor, commenting on her appearance as a showstopper for Eka at LFW, says, “I might be influencing a lot of young people, but the essence of what I do is essentially fashion storytelling.” Contractor’s collaborators include home-grown designers like Rina Singh and Urvashi Kaur, and international labels such as Gucci and Dior, but she isn’t concerned about gathering followers.

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History of this topic

Too many people want to be social-media influencers
1 week, 5 days ago

Too many people want to be social-media influencers

Live Mint  

Ask a young person what they would like to do with their life and increasingly often the answer will be to find fame and fortune online. Fully 57% of Gen Zs in America would like to be a social-media influencer, according to Morning Consult, a pollster; 53% describe it as a “reputable career choice”. Spoiled for choice, companies have shifted …

The shifts in influencer business that are coming in 2024
1 year ago

The shifts in influencer business that are coming in 2024

Hindustan Times  

There is a reason why Ramya Ramachandran, founder of digital content-to-commerce firm Whoppl, has launched an affordable co-shooting space for brands, influencers and individuals to produce content. The company will open similar facilities in other metros before moving to tier 2 and tier 3 towns – “pockets which will spawn the next set of influencers,” Ramachandran said. But with brands …

Influencers may amplify poll campaigns
1 year, 2 months ago

Influencers may amplify poll campaigns

Hindustan Times  

As the cricket World Cup frenzy peaks in November, the country will be in the grip of election fever. Digital advertising agencies are expecting a slice of the campaign budget getting earmarked for social media influencers--those creators of online content on entertainment, lifestyle, beauty, fashion, health and finance with millions of followers. “I feel Instagram and YouTube will play a …

Of deals, demands and commerce!
1 year, 6 months ago

Of deals, demands and commerce!

Deccan Chronicle  

Both top government bodies and established corporate companies are jumping on the digital marketing or influencer marketing juggernaut. A surgeon by profession, he adds, “Influencing budgets are factored into corporate annual budgets and I’m happy to say that it’s a great parallel income that rivals any other profession.” Shamshad Begum of Begum’s Choice says “Analytics of social media cannot be …

How micro-influencers are earning big bucks
2 years, 4 months ago

How micro-influencers are earning big bucks

Daily Mail  

Tammy Hembrow, Anna Paul and Natasha Oakley are some of Australia's richest and most famous influencers. Micro-influencers like Phoebe Burgess are raking in big bucks on Instagram Influencers with as little as 25,000 followers are able to snag a minimum of $250 per post. Love Island Australia's Ari Kumar only has 47,000 followers, but is still able to snag endorsements …

Are digital influencers the new ad celebs?
2 years, 6 months ago

Are digital influencers the new ad celebs?

Hindustan Times  

From walking down the ramp at fashion weeks to now being featured in TV commercials, digital influencers have gone beyond just social media. Colgate’s new campaign featured digital creator Dolly Singh, influencer Kareema Barry was seen in an ad for Sprite while Shayan Roy did an ad for Cadbury Fuse. “I would call it ‘influence without affluence’ because without spending …

How influencers are disrupting the marketing space in 2021
3 years, 5 months ago

How influencers are disrupting the marketing space in 2021

India TV News  

We have heard several stories of small-time startups disrupting billion or trillion dollar industries, but the recent years have witnessed a massive surge in the popularity of social media influencers also referred as 'micro-influencers' who have collectively disrupted the complete marketing premise, especially digitally. According to Indian baby and mother care brand Mother Sparsh, which has banked on influencer marketing …

Online influencers turning clicks into cash
5 years, 6 months ago

Online influencers turning clicks into cash

China Daily  

Li Jiaqi, a Chinese blogger, who endorses beauty products through livestreaming, applies lipstick during a live broadcast on the Taobao platform in Shanghai. KOL, as an existing marketing concept, is "supercharged" in China, according to Lee Folland, head of research at Reuter: Intelligence, a marketing agency specializing in luxury brands. "With digital media forms being much more diverse in China …

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