Is the pandemic fuelling a back-to-school shopping trend?
Live MintThe retail industry is poised for its biggest back-to-school shopping season in at least five years, buoyed by parents and students who are primed to snap up gear for the in-person classroom experience after a year of virtual learning. “Parents want to really prepare and be ready,” Lands’ End Chief Executive Officer Jerome Griffith said. For college students, larger class sizes due to deferred enrolments could contribute to pent-up demand, said Laurel Hurd, president of the company’s learning and development segment. The move away from mostly virtual learning bodes well for retailers like Lands’ End that sell uniforms and DSW, which sells hard-sole dress shoes, “Mary Jane” shoes and the boat shoes that some schools require. The back-to-school season provides important, actionable clues about what products are hitting the mark with shoppers, said Doug Howe, Kohl’s chief merchandising officer.
History of this topic
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Stores lure back-to-school shoppers with deals and 'buy now, pay later' plans
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Mastercard SpendingPulse: Back-to-school sales to be up 7.5%
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