Apple halved App Store fee to get Amazon Prime Video on devices

Apple Inc. agreed in 2016 to halve its App Store fee for Amazon.com Inc. as part of a deal to put the e-commerce giant’s Prime Video app on Apple’s mobile devices and TV set-top box. The deal, announced in December 2017, also allowed Amazon’s video service to integrate with Apple’s voice-activated digital assistant, Siri, and the iPhone maker’s TV app, which launched in 2016. Members of the House antitrust subcommittee pressed Apple CEO Tim Cook during the hearing about whether the App Store gives the iPhone maker too much control over app developers and blunts competition. “We treat every developer the same.” The App Store is a key part of Apple’s effort to diversify its revenue as smartphone sales growth has slowed.